Michaela Zákopčaníková

Editor of PPC Bee

Now in PPC Bee: Prospecting on Facebook and manual structure

You may already know that PPC Bee will soon allow you to target Facebook users who are already aware of you in one way or another. Nevertheless, we decided to take our dynamic product campaign solution one step further and enhance it with prospecting.

By Michaela ZákopčaníkováAug 13, 2020 | 6 mins read

Product tips

Automate and win!

With PPC Bee, every information your data feed contains can be automated. Either you want to make sure that only ads for products in stock are running, or create keywords or ad texts. And since we are very curious about your approach to automation, and to what extent you make use of it, we decided to organize a competition!

By Michaela ZákopčaníkováAug 3, 2020 | 3 mins read

Product tips

How we built a prototype for Facebook’s dynamic remarketing with our clients

These days are extremely important to us. PPC Bee has been slowly, but surely expanding to another platform, nearing our chief goal of becoming a universal tool for managing all online advertising. The first version is currently being tested which makes us very happy because it means that we’ll soon be able to open Facebook’s dynamic remarketing to all. But what was it exactly that needed to be done before we could reach this stage?

By Michaela ZákopčaníkováJun 4, 2020 | 6 mins read

Product tips

How does Facebook’s dynamic remarketing work?

PPC Bee’s currently testing Facebook’s remarketing campaigns with the first clients. Today, though, we’ll discuss how remarketing on Facebook even works.

By Michaela Zákopčaníková

May 22, 2020 | 5 mins read

Product tips

A new feature in Sklik: Updating numerical data in ad texts? Easy with PPC Bee

Sklik has introduced a new function—now, when numerical data is changed in ads, the existing ads will be updated; no new ones will be created. This means you won’t lose ad history, stats will remain, and it will be easier for you to evaluate performance.

By Michaela Zákopčaníková

May 4, 2020 | 4 mins read

Product tips

PeckaPodcast: Automating PPC Campaigns—The Advantages and What It Entails

A few days ago, Jakub Rejnuš from PeckaDesign invited Ondra, our tech lead, and Martin Zítek, our long-term Heureka partner, to join his podcast and discuss not only what makes automation so important and beneficial, but also its difficulties and what to avoid if you want to really benefit from automating your campaigns, assuming you’re thinking about doing it.

By Michaela Zákopčaníková

Apr 29, 2020 | 10 mins read

Product tips

Evaluate the performance of your ads effectively with ad text labels

In the latest version of the app, we fulfilled the wishes of several of our clients who came up with the suggestion to add the possibility of labeling ad texts. Therefore, it’s now possible to use the name of the ad text generator as its label. The following lines will tell you what the feature is good for and how to use it.

By Michaela Zákopčaníková

Apr 20, 2020 | 6 mins read

Product tips

Try SMART Shopping Ads campaigns in PPC Bee

One of the main things that the latest version of PPC Bee brings is a separate process of SMART Shopping Ads campaigns creation. These are a combination of classic Shopping Ads campaigns and display remarketing campaigns. Not only they make campaign management a little easier again, but they can also help you maximize your conversion value and extend your reach.

By Michaela Zákopčaníková

Apr 9, 2020 | 6 mins read

Product tips

Remove irrelevant or too generic keywords from your campaigns using Tuner

PPC Tuner currently consists of two models. Based on Google Ads reports, it can recommend which keywords to remove from your campaigns, or which negative keywords to add to them. Today, we will focus on the first model in more detail.

By Michaela Zákopčaníková

Mar 30, 2020 | 5 mins read

Product tips

FAQ — February Edition

How and where can I set a notification that my limit is about to be exceeded? Can I have multiple groups for a single ID in PPC Bee? Why weren’t some of my ads copied into the system?

By Michaela Zákopčaníková

Feb 28, 2020 | 3 mins read