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Michaela Zákopčaníková

Editor of PPC Bee

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How we built a prototype for Facebook’s dynamic remarketing with our clients

These days are extremely important to us. PPC Bee has been slowly, but surely expanding to another platform, nearing our chief goal of becoming a universal tool for managing all online advertising. The first version is currently being tested which makes us very happy because it means that we’ll soon be able to open Facebook’s dynamic remarketing to all. But what was it exactly that needed to be done before we could reach this stage?

By Michaela ZákopčaníkováJun 4, 2020 | 6 mins read

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How does Facebook’s dynamic remarketing work?

PPC Bee’s currently testing Facebook’s remarketing campaigns with the first clients. Today, though, we’ll discuss how remarketing on Facebook even works.

By Michaela ZákopčaníkováMay 22, 2020 | 5 mins read

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A new feature in Sklik: Updating numerical data in ad texts? Easy with PPC Bee

Sklik has introduced a new function—now, when numerical data is changed in ads, the existing ads will be updated; no new ones will be created. This means you won’t lose ad history, stats will remain, and it will be easier for you to evaluate performance.

By Michaela ZákopčaníkováMay 4, 2020 | 4 mins read