Petra Pacáková

Editor of PPC Bee

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PPC Bee launches Facebook retargeting

The family of campaigns supported by PPC Bee has a new member! This time, our development team has truly gone into overdrive, writing the final lines of code for Facebook’s dynamic remarketing that’s on the horizon and whose alpha version we’ve been starting to test with a few selected clients.

By Petra PacákováMay 12, 2020 | 8 mins read

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#15 PPC Na Stojáka: PPC Automation for Travel Agencies

Early in March, we attended the 15th PPC na stojáka. Unlike the usual events in this popular series held in Brno, this one had a slightly different format. There were more speakers and the talks alternated with workshops. The overarching theme was “No two conversions are created equal”.

By Petra PacákováMar 19, 2020 | 10 mins read

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PPC Bee introduces Feed Mapping for SMART Display campaigns

There are more and more types of campaigns in Google Ads bearing the name ‘SMART’. Furthermore, such campaigns are increasingly common and more dominant in PPC accounts. Which is why you can now set not only SMART Shopping campaigns in PPC Bee, but also SMART Display campaigns. We’re going to show you how to get as much out of them as possible.

By Petra PacákováMar 6, 2020 | 7 mins read

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