tools

The Acomware agency faced the challenge of significantly simplifying and at the same time improving and streamlining search network campaigns for its client ČEZ Group. Automation proved to be a logical approach.

Automated and original ads for Facebook campaigns that help you easily differentiate your products from your competition - No problem for PPC Bee. With our new Image Editor, you can create creatives for your DPA directly in the application interface, easily, quickly and in one place.

PPC Bee needed a new design and it needed it bad. What was originally supposed to be only a few new functions turned into a giant project of redesigning the whole thing. We figured out a new smart breadcrumb navigation to make the app clearer, designed a new structure and hierarchy, and created a new menu. If you missed the first half of our story of how we redesigned PPC Bee, definitely give it a read. In this article, we’ll talk about how the new app design took shape and how it all turned out.

Another product meeting, Wednesday afternoon, June 2019. I and Pavel, my UX co-pilot, were staring at each other, waiting to see who’d be the first to say that once again, we plan to load an A-bomb on a biplane. The plan to add Facebook campaigns, an image editor, and other functions made us excited. What worried us, though, was the app’s interface—it was already hard to navigate and users were finding it more and more difficult to look up the functions they needed.

The past month was really productive for PPC Bee. Our development team beavered away to make it even easier for users to work with the app and make the creation of ad campaigns more effective. We’ve long taken care to use our and our clients’ experience to come up with features which would logically take the app to the next level and fulfill all possible needs of current and future users. Our efforts resulted in three new features which once again make PPC Bee a bit better. Now you can use data from GOOGLE ANALYTICS, FEED MERGE, and FEED SCRAPER.

About a year ago, we launched PPC Tuner—an exclusive tool that is a part of PPC Bee, and therefore accessible to all its users. Let’s kick things off with a brief summary for anyone who doesn’t know what the Tuner is for.

Testing should be an indispensable part of developing any product. Sometimes it’s circumvented, sometimes viewed as a necessary evil so that we can get our invention to people. And other times, testing can be fun, and if the processes are set correctly you don’t need to even know it’s going on. Which is our case.