tips

One of the main things that the latest version of PPC Bee brings is a separate process of SMART Shopping Ads campaigns creation. These are a combination of classic Shopping Ads campaigns and display remarketing campaigns. Not only they make campaign management a little easier again, but they can also help you maximize your conversion value and extend your reach.

PPC Tuner currently consists of two models. Based on Google Ads reports, it can recommend which keywords to remove from your campaigns, or which negative keywords to add to them. Today, we will focus on the first model in more detail.

Early in March, we attended the 15th PPC na stojáka. Unlike the usual events in this popular series held in Brno, this one had a slightly different format. There were more speakers and the talks alternated with workshops. The overarching theme was “No two conversions are created equal”.

There are more and more types of campaigns in Google Ads bearing the name ‘SMART’. Furthermore, such campaigns are increasingly common and more dominant in PPC accounts. Which is why you can now set not only SMART Shopping campaigns in PPC Bee, but also SMART Display campaigns. We’re going to show you how to get as much out of them as possible.

How and where can I set a notification that my limit is about to be exceeded? Can I have multiple groups for a single ID in PPC Bee? Why weren’t some of my ads copied into the system?

PPC Bee continues to extend. In addition to classic search campaigns, DSA campaigns, and Shopping Ads campaigns, you can now automate also SMART Display campaigns, which is the first step to the world of display advertising.

It isn’t “just” the app we keep working on and whose boundaries we push. We work to make sure that you have all the support you might need while working with the app, to allow you to quickly find any answer for everything you’re not certain about, or to never miss any new feature that makes working with PPC Bee easier and your campaigns more effective.