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How we built a prototype for Facebook’s dynamic remarketing with our clients

These days are extremely important to us. PPC Bee has been slowly, but surely expanding to another platform, nearing our chief goal of becoming a universal tool for managing all online advertising. The first version is currently being tested which makes us very happy because it means that we’ll soon be able to open Facebook’s dynamic remarketing to all. But what was it exactly that needed to be done before we could reach this stage?

By Michaela ZákopčaníkováJun 4, 2020 | 6 mins read

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PeckaPodcast: Automating PPC Campaigns—The Advantages and What It Entails

A few days ago, Jakub Rejnuš from PeckaDesign invited Ondra, our tech lead, and Martin Zítek, our long-term Heureka partner, to join his podcast and discuss not only what makes automation so important and beneficial, but also its difficulties and what to avoid if you want to really benefit from automating your campaigns, assuming you’re thinking about doing it.

By Michaela ZákopčaníkováApr 29, 2020 | 10 mins read

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#15 PPC Na Stojáka: PPC Automation for Travel Agencies

Early in March, we attended the 15th PPC na stojáka. Unlike the usual events in this popular series held in Brno, this one had a slightly different format. There were more speakers and the talks alternated with workshops. The overarching theme was “No two conversions are created equal”.

By Petra PacákováMar 19, 2020 | 10 mins read