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Nicolas Cage is well known for many successful Hollywood films. Surely we all remember well-known movies such as Con Air, Rock or the romantic City of Angels. However, this time is long gone and Nicolas has decided to stop making unsuccessful B-movies. So what has changed his mind and what steps does he want to take?

These days are extremely important to us. PPC Bee has been slowly, but surely expanding to another platform, nearing our chief goal of becoming a universal tool for managing all online advertising. The first version is currently being tested which makes us very happy because it means that we’ll soon be able to open Facebook’s dynamic remarketing to all. But what was it exactly that needed to be done before we could reach this stage?

A few days ago, Jakub Rejnuš from PeckaDesign invited Ondra, our tech lead, and Martin Zítek, our long-term Heureka partner, to join his podcast and discuss not only what makes automation so important and beneficial, but also its difficulties and what to avoid if you want to really benefit from automating your campaigns, assuming you’re thinking about doing it.

Early in March, we attended the 15th PPC na stojáka. Unlike the usual events in this popular series held in Brno, this one had a slightly different format. There were more speakers and the talks alternated with workshops. The overarching theme was “No two conversions are created equal”.

Two years ago, I was working as a teacher. Initially, I liked my job, but as time went on, the overwhelming desire to use a baseball bat while at work became too much. I returned home in a bad mood, which didn’t help home life. There were only two ways out of this situation. The easier one was to turn on autopilot at school every morning, solve nothing and hope I didn’t end up in a madhouse or alcohol treatment center. I chose the second option, decided to leave the education field, and completely change careers.

Do you need to quickly develop or kick off a tiny feature? Would you like to create an MVP, but don’t have the time? Do you not really want to do Design Sprints and at the same time can’t afford to spend lots of money? Do you want to unite your team? In that case, shut your programmers, testers, field experts, and designers in a conference room, make sure they have enough to eat and drink, and look forward to receiving promising results by the evening. It sounds simple, right? Luckily for you, it really is quite simple.

Testing should be an indispensable part of developing any product. Sometimes it’s circumvented, sometimes viewed as a necessary evil so that we can get our invention to people. And other times, testing can be fun, and if the processes are set correctly you don’t need to even know it’s going on. Which is our case.