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PeckaPodcast: Automating PPC Campaigns—The Advantages and What It Entails

A few days ago, Jakub Rejnuš from PeckaDesign invited Ondra, our tech lead, and Martin Zítek, our long-term Heureka partner, to join his podcast and discuss not only what makes automation so important and beneficial, but also its difficulties and what to avoid if you want to really benefit from automating your campaigns, assuming you’re thinking about doing it.

By Michaela ZákopčaníkováApr 29, 2020 | 10 mins read

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#15 PPC Na Stojáka: PPC Automation for Travel Agencies

Early in March, we attended the 15th PPC na stojáka. Unlike the usual events in this popular series held in Brno, this one had a slightly different format. There were more speakers and the talks alternated with workshops. The overarching theme was “No two conversions are created equal”.

By Petra PacákováMar 19, 2020 | 10 mins read

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PPC Bee Success Story: From a physics teacher to a front-end developer

Two years ago, I was working as a teacher. Initially, I liked my job, but as time went on, the overwhelming desire to use a baseball bat while at work became too much. I returned home in a bad mood, which didn’t help home life. There were only two ways out of this situation. The easier one was to turn on autopilot at school every morning, solve nothing and hope I didn’t end up in a madhouse or alcohol treatment center. I chose the second option, decided to leave the education field, and completely change careers.

By Petr MajerFeb 12, 2020 | 4 mins read