product

In PPC Bee we set ourselves goals, be they small or ambitious ones. We’d like to share those goals with you. Ready? Let’s do this!

What have we been working on in PPC Bee and what new features and improvements can you find in your accounts from December? You will find out in the following article.

PPC Bee needed a new design and it needed it bad. What was originally supposed to be only a few new functions turned into a giant project of redesigning the whole thing. We figured out a new smart breadcrumb navigation to make the app clearer, designed a new structure and hierarchy, and created a new menu. If you missed the first half of our story of how we redesigned PPC Bee, definitely give it a read. In this article, we’ll talk about how the new app design took shape and how it all turned out.

The past month was really productive for PPC Bee. Our development team beavered away to make it even easier for users to work with the app and make the creation of ad campaigns more effective. We’ve long taken care to use our and our clients’ experience to come up with features which would logically take the app to the next level and fulfill all possible needs of current and future users. Our efforts resulted in three new features which once again make PPC Bee a bit better. Now you can use data from GOOGLE ANALYTICS, FEED MERGE, and FEED SCRAPER.

What haunts the dreams not only of our CEO Hanka Habermannová and lead developer Ondra Bartas? An aging PPC Bee which doesn’t reflect current trends. And we can’t allow that to happen! That’s why we worked on redesigning the app, expected to launch in a few short weeks.

You may already know that PPC Bee will soon allow you to target Facebook users who are already aware of you in one way or another. Nevertheless, we decided to take our dynamic product campaign solution one step further and enhance it with prospecting.

PPC Bee has enhanced Google Ads, Sklik, and Microsoft Advertising (formerly Bing) with the option to create dynamic product ads on Facebook.