optimization

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Broad match gets an update that changes everything

In recent years Google has been paying a lot of attention to broad match keywords. Broad match is designed to make sure your ad pops up when any of a certain number of related search queries is entered. This advantage used to be offset by a number of drawbacks but that’s no longer the case. In this article we’ll show you why you should start using broad match in your campaigns.

By Marek TurnhöferOct 24, 2022 | 7 mins read

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Expand thanks to PPC Bee feed exports to all advertising systems and platforms

Are you grinding your teeth at creating various types of campaigns, but have you encountered the problem of missing a suitable feed for a given platform in order to run successfully? Thanks to PPC Bee feed exports, you can easily transform your input data for the needs of individual systems or price comparison websites.

By Marie MajerováMar 16, 2021 | 3 mins read

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PPC Tuner is about to celebrate its first birthday. See how it can help you!

About a year ago, we launched PPC Tuner—an exclusive tool that is a part of PPC Bee, and therefore accessible to all its users. Let’s kick things off with a brief summary for anyone who doesn’t know what the Tuner is for.

By Michaela ZákopčaníkováJan 21, 2020 | 3 mins read