advertising

On October 1, 2020, another PPC RESTART took place. Despite the current unfavorable situation, the event was held life in the Palmovka Theatre, as is tradition. The all-day conference on paid online advertising targeted mostly online marketing professionals, website operators, e-shop owners, marketing managers, freelancers, and consultants. The program was put together by the Taste Sun agency whose project manager, Michael Koch, accompanied the attendees throughout the day.

You may already know that PPC Bee will soon allow you to target Facebook users who are already aware of you in one way or another. Nevertheless, we decided to take our dynamic product campaign solution one step further and enhance it with prospecting.

PPC Bee has enhanced Google Ads, Sklik, and Microsoft Advertising (formerly Bing) with the option to create dynamic product ads on Facebook.

Feed export—an inconspicuous feature available in PPC Bee, though one that’s used over and over again. With the introduction of FB remarketing, a new dimension’s been added to it.

These days are extremely important to us. PPC Bee has been slowly, but surely expanding to another platform, nearing our chief goal of becoming a universal tool for managing all online advertising. The first version is currently being tested which makes us very happy because it means that we’ll soon be able to open Facebook’s dynamic remarketing to all. But what was it exactly that needed to be done before we could reach this stage?

PPC Bee’s currently testing Facebook’s remarketing campaigns with the first clients. Today, though, we’ll discuss how remarketing on Facebook even works.

The family of campaigns supported by PPC Bee has a new member! This time, our development team has truly gone into overdrive, writing the final lines of code for Facebook’s dynamic remarketing that’s on the horizon and whose alpha version we’ve been starting to test with a few selected clients.