UX

Read more

How we built a prototype for Facebook’s dynamic remarketing with our clients

These days are extremely important to us. PPC Bee has been slowly, but surely expanding to another platform, nearing our chief goal of becoming a universal tool for managing all online advertising. The first version is currently being tested which makes us very happy because it means that we’ll soon be able to open Facebook’s dynamic remarketing to all. But what was it exactly that needed to be done before we could reach this stage?

By Michaela ZákopčaníkováJun 4, 2020 | 6 mins read

Read more

Introducing the PPC Bee Notification platform

There are notifications, and then there are notifications. Some are unsolicited or annoying, others more than needed and desired. Notifications are messages sent to users based on actions or events which occurred or will occur in a system. From now on, they’re a part of the PPC Bee app as well.

By Michaela ZákopčaníkováJul 23, 2018 | 6 mins read

Read more

Bringing lean and agile UX to PPC Bee

We’re doubling down on making PPC Bee as enjoyable to work with as possible and talking to you to make that happen. We’re getting to know your needs, your workflows, and your understanding of PPC concepts, but also fixing the problems you’re running into and adding in core functionality to make your life easier. And we’re using lean UX methods to do that.

By Michaela ZákopčaníkováFeb 23, 2018 | 4 mins read