PPC Marketing

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PPC RESTART 2020

On October 1, 2020, another PPC RESTART took place. Despite the current unfavorable situation, the event was held life in the Palmovka Theatre, as is tradition. The all-day conference on paid online advertising targeted mostly online marketing professionals, website operators, e-shop owners, marketing managers, freelancers, and consultants. The program was put together by the Taste Sun agency whose project manager, Michael Koch, accompanied the attendees throughout the day.

By Marie MajerováOct 6, 2020 | 7 mins read

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Evaluate the performance of your ads effectively with ad text labels

In the latest version of the app, we fulfilled the wishes of several of our clients who came up with the suggestion to add the possibility of labeling ad texts. Therefore, it’s now possible to use the name of the ad text generator as its label. The following lines will tell you what the feature is good for and how to use it.

By Michaela ZákopčaníkováApr 20, 2020 | 6 mins read

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Remove irrelevant or too generic keywords from your campaigns using Tuner

PPC Tuner currently consists of two models. Based on Google Ads reports, it can recommend which keywords to remove from your campaigns, or which negative keywords to add to them. Today, we will focus on the first model in more detail.

By Michaela ZákopčaníkováMar 30, 2020 | 5 mins read