PPC Marketing

Google’s Smart Shopping Campaigns Are Coming to an End

Smart campaigns in Google Shopping are done for—Google is ending their support by September 30, 2022. By that date it won't be possible to create any new Smart campaigns. But there is an easy solution.

By Marek TurnhöferJul 28, 2022 | 4 mins read

Events

PPC RESTART 2020

On October 1, 2020, another PPC RESTART took place. Despite the current unfavorable situation, the event was held life in the Palmovka Theatre, as is tradition. The all-day conference on paid online advertising targeted mostly online marketing professionals, website operators, e-shop owners, marketing managers, freelancers, and consultants. The program was put together by the Taste Sun agency whose project manager, Michael Koch, accompanied the attendees throughout the day.

By Marie MajerováOct 6, 2020 | 7 mins read

Product tips

Evaluate the performance of your ads effectively with ad text labels

In the latest version of the app, we fulfilled the wishes of several of our clients who came up with the suggestion to add the possibility of labeling ad texts. Therefore, it’s now possible to use the name of the ad text generator as its label. The following lines will tell you what the feature is good for and how to use it.

By Michaela ZákopčaníkováApr 20, 2020 | 6 mins read

Product tips

Remove irrelevant or too generic keywords from your campaigns using Tuner

PPC Tuner currently consists of two models. Based on Google Ads reports, it can recommend which keywords to remove from your campaigns, or which negative keywords to add to them. Today, we will focus on the first model in more detail.

By Michaela Zákopčaníková

Mar 30, 2020 | 5 mins read

Product tips

PPC Tuner is about to celebrate its first birthday. See how it can help you!

About a year ago, we launched PPC Tuner—an exclusive tool that is a part of PPC Bee, and therefore accessible to all its users. Let’s kick things off with a brief summary for anyone who doesn’t know what the Tuner is for.

By Michaela Zákopčaníková

Jan 21, 2020 | 3 mins read

Product tips

After Christmas sales and how to prepare for them

Christmas shopping fever may be in full swing, but it’s still a good idea to start preparing for the fever that will follow—once Christmas Eve is over, after Christmas sales begin. And because Christmas is about peace and quiet, here are some tips for improving your campaigns right now so that you can put your feet up over the holidays.

By Adam Vašenda

Dec 5, 2019 | 3 mins read

Product tips

Automating Search Campaigns

Are you creating PPC search campaigns and looking for ways to make your job as easy as possible? Here’s a couple of useful tips to make it less difficult with campaign automation and save lots of time.

By Adam Vašenda

Oct 18, 2019 | 5 mins read

Product tips

Expanding into the Whole World with PPC Bee

Are your PPC Bee campaigns already fine-tuned? Did you start eyeing up neighboring markets? In the world of e-commerce, the topic of expansion is increasingly inflected. Let’s take a look, then, at what PPC Bee can do to help you in this regard, at least when it comes to the search function.

By Jiří Fiala

Aug 14, 2019 | 2 mins read

Team

A little throwback to 2018

How many lines of source code does PPC Bee consist of? How many new partners have joined our team? And how many pounds of honey have made the day of our clients and others?

By Michaela Zákopčaníková

Jun 5, 2019 | 1 min read

Product tips

The February Batch of FAQs

The overview of my ad texts for Google Ads doesn’t show prices, only {=PPCBee_Data.Price:1} — what can I do about it?

By Michaela Zákopčaníková

Feb 25, 2019 | 3 mins read