PPC Bee

Smart campaigns in Google Shopping are done for—Google is ending their support by September 30, 2022. By that date it won't be possible to create any new Smart campaigns. But there is an easy solution.

As early as the end of June 2022, Google will make it impossible to create new and modify existing expanded text ads (ETAs), leaving only responsive ads (RSAs) as an option for creating ads in search. What's the best way to prepare for this news with PPC Bee and how to control RSA ads?

Since the beginning of the year, we have made some major improvements to our app, let's take a look at them.

At PPC Bee, we've tweaked our DSA campaigns and now you can create search and DSA ad groups in a few clicks.

I spoke to Pavel Vachek, CEO of PPC Bee, about how he views the development of our app, what features he sees as revolutionary and where he would like to see it go in the future.

The role of the Growth team is crucial in PPC Bee - its competencies include business, marketing and PR activities of the entire PPC Bee. Chief Growth Officer Petra Pacáková oversees the setting up and especially the fulfillment of activities resulting from the developed plans. After several months of searching for the best experts, we can introduce you to a new and even better Growth team!

The goal of PPC Bee is to provide users with a space where they can manage their online campaigns as efficiently and fully automatically as possible. Together with PPC specialists, we know that the basis for any campaign is quality input data. And that is why the function of data enrichment was created, ie the possibility to enrich the original data sources with data that the original feed does not contain yet.