PPC

Google has launched Performance Max, a new type of campaign, and PPC Bee will soon introduce it to the users of our app. When? Will using PPC Bee give you an upper hand? And how do Performance Max campaigns even work? Read further to learn more.

On October 1, 2020, another PPC RESTART took place. Despite the current unfavorable situation, the event was held life in the Palmovka Theatre, as is tradition. The all-day conference on paid online advertising targeted mostly online marketing professionals, website operators, e-shop owners, marketing managers, freelancers, and consultants. The program was put together by the Taste Sun agency whose project manager, Michael Koch, accompanied the attendees throughout the day.

The most automated PPC Bee text has a winner. Refusing to keep the great entries of our finalists to ourselves, we decided to share them with you, our fans—and perhaps even inspire your approach to campaign creation in PPC Bee along the way.

Feed export—an inconspicuous feature available in PPC Bee, though one that’s used over and over again. With the introduction of FB remarketing, a new dimension’s been added to it.

The family of campaigns supported by PPC Bee has a new member! This time, our development team has truly gone into overdrive, writing the final lines of code for Facebook’s dynamic remarketing that’s on the horizon and whose alpha version we’ve been starting to test with a few selected clients.

Sklik has introduced a new function—now, when numerical data is changed in ads, the existing ads will be updated; no new ones will be created. This means you won’t lose ad history, stats will remain, and it will be easier for you to evaluate performance.

A few days ago, Jakub Rejnuš from PeckaDesign invited Ondra, our tech lead, and Martin Zítek, our long-term Heureka partner, to join his podcast and discuss not only what makes automation so important and beneficial, but also its difficulties and what to avoid if you want to really benefit from automating your campaigns, assuming you’re thinking about doing it.