PPC

In the latest version of the app, we fulfilled the wishes of several of our clients who came up with the suggestion to add the possibility of labeling ad texts. Therefore, it’s now possible to use the name of the ad text generator as its label. The following lines will tell you what the feature is good for and how to use it.

One of the main things that the latest version of PPC Bee brings is a separate process of SMART Shopping Ads campaigns creation. These are a combination of classic Shopping Ads campaigns and display remarketing campaigns. Not only they make campaign management a little easier again, but they can also help you maximize your conversion value and extend your reach.

Early in March, we attended the 15th PPC na stojáka. Unlike the usual events in this popular series held in Brno, this one had a slightly different format. There were more speakers and the talks alternated with workshops. The overarching theme was “No two conversions are created equal”.

Have you ever wondered if one can create a brand campaign in PPC Bee? Up until recently, it wasn’t possible. But if you use Google Sheets as your data feed, it’s no longer an issue!

Last year, Google Ads introduced the option of posting a new type of text ads - responsive search ads. And now you can create these in PPC Bee, too! What do they look like? How can you create them? Keep reading.

At the end of October, Bratislava’s Atelier Babylon held the 1st PPCEE, a conference for the whole of the CEE region. Naturally, we couldn’t miss out on it. Here’s a short summary of the things we found to be the most interesting.

The third day at TCD for PPC Bee means that we need to pack our rollup, flyers and have to show a lot of patience, and we must start presenting PPC Bee in the Startup Alley in the Czech Pavilion!