PPC

PPC RESTART 2020

On October 1, 2020, another PPC RESTART took place. Despite the current unfavorable situation, the event was held life in the Palmovka Theatre, as is tradition. The all-day conference on paid online advertising targeted mostly online marketing professionals, website operators, e-shop owners, marketing managers, freelancers, and consultants. The program was put together by the Taste Sun agency whose project manager, Michael Koch, accompanied the attendees throughout the day.

By Marie MajerováOct 6, 2020 | 7 mins read

Events

Results of the Most Automated Ad Text Contest Are Here!

The most automated PPC Bee text has a winner. Refusing to keep the great entries of our finalists to ourselves, we decided to share them with you, our fans—and perhaps even inspire your approach to campaign creation in PPC Bee along the way.

By Marie MajerováSep 29, 2020 | 3 mins read

Product tips

Feed Export for the Facebook Catalog

Feed export—an inconspicuous feature available in PPC Bee, though one that’s used over and over again. With the introduction of FB remarketing, a new dimension’s been added to it.

By Lukáš JirátJun 15, 2020 | 7 mins read

Product tips

PPC Bee launches Facebook retargeting

The family of campaigns supported by PPC Bee has a new member! This time, our development team has truly gone into overdrive, writing the final lines of code for Facebook’s dynamic remarketing that’s on the horizon and whose alpha version we’ve been starting to test with a few selected clients.

By Petra Pacáková

May 12, 2020 | 8 mins read

Product tips

A new feature in Sklik: Updating numerical data in ad texts? Easy with PPC Bee

Sklik has introduced a new function—now, when numerical data is changed in ads, the existing ads will be updated; no new ones will be created. This means you won’t lose ad history, stats will remain, and it will be easier for you to evaluate performance.

By Michaela Zákopčaníková

May 4, 2020 | 4 mins read

Product tips

PeckaPodcast: Automating PPC Campaigns—The Advantages and What It Entails

A few days ago, Jakub Rejnuš from PeckaDesign invited Ondra, our tech lead, and Martin Zítek, our long-term Heureka partner, to join his podcast and discuss not only what makes automation so important and beneficial, but also its difficulties and what to avoid if you want to really benefit from automating your campaigns, assuming you’re thinking about doing it.

By Michaela Zákopčaníková

Apr 29, 2020 | 10 mins read

Product tips

Evaluate the performance of your ads effectively with ad text labels

In the latest version of the app, we fulfilled the wishes of several of our clients who came up with the suggestion to add the possibility of labeling ad texts. Therefore, it’s now possible to use the name of the ad text generator as its label. The following lines will tell you what the feature is good for and how to use it.

By Michaela Zákopčaníková

Apr 20, 2020 | 6 mins read

Product tips

Try SMART Shopping Ads campaigns in PPC Bee

One of the main things that the latest version of PPC Bee brings is a separate process of SMART Shopping Ads campaigns creation. These are a combination of classic Shopping Ads campaigns and display remarketing campaigns. Not only they make campaign management a little easier again, but they can also help you maximize your conversion value and extend your reach.

By Michaela Zákopčaníková

Apr 9, 2020 | 6 mins read

Events

#15 PPC Na Stojáka: PPC Automation for Travel Agencies

Early in March, we attended the 15th PPC na stojáka. Unlike the usual events in this popular series held in Brno, this one had a slightly different format. There were more speakers and the talks alternated with workshops. The overarching theme was “No two conversions are created equal”.

By Petra Pacáková

Mar 19, 2020 | 10 mins read

Product tips

Creating Brand Campaigns in PPC Bee

Have you ever wondered if one can create a brand campaign in PPC Bee? Up until recently, it wasn’t possible. But if you use Google Sheets as your data feed, it’s no longer an issue!

By Adam Vašenda

Jan 10, 2020 | 6 mins read