Google Ads

Google has launched Performance Max, a new type of campaign, and PPC Bee will soon introduce it to the users of our app. When? Will using PPC Bee give you an upper hand? And how do Performance Max campaigns even work? Read further to learn more.

Are you grinding your teeth at creating various types of campaigns, but have you encountered the problem of missing a suitable feed for a given platform in order to run successfully? Thanks to PPC Bee feed exports, you can easily transform your input data for the needs of individual systems or price comparison websites.

In PPC Bee we set ourselves goals, be they small or ambitious ones. We’d like to share those goals with you. Ready? Let’s do this!

A few days ago, Jakub Rejnuš from PeckaDesign invited Ondra, our tech lead, and Martin Zítek, our long-term Heureka partner, to join his podcast and discuss not only what makes automation so important and beneficial, but also its difficulties and what to avoid if you want to really benefit from automating your campaigns, assuming you’re thinking about doing it.

In the latest version of the app, we fulfilled the wishes of several of our clients who came up with the suggestion to add the possibility of labeling ad texts. Therefore, it’s now possible to use the name of the ad text generator as its label. The following lines will tell you what the feature is good for and how to use it.

One of the main things that the latest version of PPC Bee brings is a separate process of SMART Shopping Ads campaigns creation. These are a combination of classic Shopping Ads campaigns and display remarketing campaigns. Not only they make campaign management a little easier again, but they can also help you maximize your conversion value and extend your reach.

PPC Bee continues to extend. In addition to classic search campaigns, DSA campaigns, and Shopping Ads campaigns, you can now automate also SMART Display campaigns, which is the first step to the world of display advertising.