Google Ads

New Features That Make Working with PPC Bee Easier

After listening to you, our clients, we’ve decided to introduce a few new features, based directly on your suggestions. Let’s go down the list.

By Marek TurnhöferNov 10, 2022 | 3 mins read

Product tips

Broad match gets an update that changes everything

In recent years Google has been paying a lot of attention to broad match keywords. Broad match is designed to make sure your ad pops up when any of a certain number of related search queries is entered. This advantage used to be offset by a number of drawbacks but that’s no longer the case. In this article we’ll show you why you should start using broad match in your campaigns.

By Marek TurnhöferOct 24, 2022 | 7 mins read

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Gain Visibility with Google Ads Extensions

Man, how did your competitor manage to add a picture, phone number, and information on special offers to their ad? By using ad extensions in their Google Ads. Additional information and visual elements can secure more clicks. And thanks to PPC Bee you can now avail yourself of this opportunity too—as well as of a few special features.

By Marek TurnhöferOct 16, 2022 | 7 mins read

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Smart Display Is Becoming Display, and Other App-Related News

Google has been going through changes over the past few months. Meaning, our app needs to change as well. Learn what’s going on with us and what you can look forward to!

By Marek Turnhöfer

Aug 31, 2022 | 4 mins read

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Google’s Smart Shopping Campaigns Are Coming to an End

Smart campaigns in Google Shopping are done for—Google is ending their support by September 30, 2022. By that date it won't be possible to create any new Smart campaigns. But there is an easy solution.

By Marek Turnhöfer

Aug 25, 2022 | 4 mins read

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Master DSA campaigns with PPC Bee

At PPC Bee, we've tweaked our DSA campaigns and now you can create search and DSA ad groups in a few clicks.

By Martin Černý

Feb 9, 2022 | 7 mins read

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Everything You Always Wanted to Know About Google Performance Max Campaigns but Were Afraid to Ask

Google has launched Performance Max, a new type of campaign, and PPC Bee will soon introduce it to the users of our app. When? Will using PPC Bee give you an upper hand? And how do Performance Max campaigns even work? Read further to learn more.

By Martin Černý

Dec 17, 2021 | 5 mins read

Product tips

Expand thanks to PPC Bee feed exports to all advertising systems and platforms

Are you grinding your teeth at creating various types of campaigns, but have you encountered the problem of missing a suitable feed for a given platform in order to run successfully? Thanks to PPC Bee feed exports, you can easily transform your input data for the needs of individual systems or price comparison websites.

By Marie Majerová

Mar 16, 2021 | 3 mins read

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Automation in 2021: Google Display Network, Facebook, Amazon

In PPC Bee we set ourselves goals, be they small or ambitious ones. We’d like to share those goals with you. Ready? Let’s do this!

By Marie Majerová

Feb 3, 2021 | 5 mins read

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PeckaPodcast: Automating PPC Campaigns—The Advantages and What It Entails

A few days ago, Jakub Rejnuš from PeckaDesign invited Ondra, our tech lead, and Martin Zítek, our long-term Heureka partner, to join his podcast and discuss not only what makes automation so important and beneficial, but also its difficulties and what to avoid if you want to really benefit from automating your campaigns, assuming you’re thinking about doing it.

By Michaela Zákopčaníková

Apr 29, 2020 | 10 mins read