Google Ads

PPC Bee continues to extend. In addition to classic search campaigns, DSA campaigns, and Shopping Ads campaigns, you can now automate also SMART Display campaigns, which is the first step to the world of display advertising.

Have you ever wondered if one can create a brand campaign in PPC Bee? Up until recently, it wasn’t possible. But if you use Google Sheets as your data feed, it’s no longer an issue!

As of last week, PPC Bee allows you to create responsive search ads (RSA) in search campaigns. Let’s take a look at how to make them in the most effective way and get as much out of them as possible.

Last year, Google Ads introduced the option of posting a new type of text ads - responsive search ads. And now you can create these in PPC Bee, too! What do they look like? How can you create them? Keep reading.

The more space the advertisement occupies, the bigger the chance that it will get noticed. This is something that the people at Google Ads are well aware of, so they came up with another text ads extension — a third headline and second description. Of course, this new feature didn’t escape our attention at PPC Bee, and we reflected the changes in the new version of our app.

At the last PPC Offline meeting we promised to prepare one of the major functionalities — sitelinks — by the Christmas Eve. The first user clicked through the Sitelinks at Christmas midnight. Other users followed and helped us take the first few flies out of the ointment. Well, we have to admit that some flies were still in at the beginning of the new year :)