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In PPC Bee we set ourselves goals, be they small or ambitious ones. We’d like to share those goals with you. Ready? Let’s do this!

A few days ago, Jakub Rejnuš from PeckaDesign invited Ondra, our tech lead, and Martin Zítek, our long-term Heureka partner, to join his podcast and discuss not only what makes automation so important and beneficial, but also its difficulties and what to avoid if you want to really benefit from automating your campaigns, assuming you’re thinking about doing it.

In the latest version of the app, we fulfilled the wishes of several of our clients who came up with the suggestion to add the possibility of labeling ad texts. Therefore, it’s now possible to use the name of the ad text generator as its label. The following lines will tell you what the feature is good for and how to use it.

One of the main things that the latest version of PPC Bee brings is a separate process of SMART Shopping Ads campaigns creation. These are a combination of classic Shopping Ads campaigns and display remarketing campaigns. Not only they make campaign management a little easier again, but they can also help you maximize your conversion value and extend your reach.

PPC Bee continues to extend. In addition to classic search campaigns, DSA campaigns, and Shopping Ads campaigns, you can now automate also SMART Display campaigns, which is the first step to the world of display advertising.

Have you ever wondered if one can create a brand campaign in PPC Bee? Up until recently, it wasn’t possible. But if you use Google Sheets as your data feed, it’s no longer an issue!

As of last week, PPC Bee allows you to create responsive search ads (RSA) in search campaigns. Let’s take a look at how to make them in the most effective way and get as much out of them as possible.