Digital Marketing

Remove irrelevant or too generic keywords from your campaigns using Tuner

PPC Tuner currently consists of two models. Based on Google Ads reports, it can recommend which keywords to remove from your campaigns, or which negative keywords to add to them. Today, we will focus on the first model in more detail.

By Michaela ZákopčaníkováMar 30, 2020 | 5 mins read

Product tips

A new design of generators, campaign performance overview, and other news from PPC Bee

Ever since its creation, the app has undergone significant changes and both large and small-scale features have been added. Apart from small corrections, the latest release includes both a new design, and several extensive features.

By Michaela ZákopčaníkováFeb 17, 2020 | 5 mins read

Product tips

Are you a sucker for education? PPC Bee has your back, or No two supports are the same

It isn’t “just” the app we keep working on and whose boundaries we push. We work to make sure that you have all the support you might need while working with the app, to allow you to quickly find any answer for everything you’re not certain about, or to never miss any new feature that makes working with PPC Bee easier and your campaigns more effective.

By Michaela ZákopčaníkováFeb 5, 2020 | 8 mins read

Product tips

After Christmas sales and how to prepare for them

Christmas shopping fever may be in full swing, but it’s still a good idea to start preparing for the fever that will follow—once Christmas Eve is over, after Christmas sales begin. And because Christmas is about peace and quiet, here are some tips for improving your campaigns right now so that you can put your feet up over the holidays.

By Adam Vašenda

Dec 5, 2019 | 3 mins read

Events

We went to PPCEE; Here are some reasons why you should come the next year!

At the end of October, Bratislava’s Atelier Babylon held the 1st PPCEE, a conference for the whole of the CEE region. Naturally, we couldn’t miss out on it. Here’s a short summary of the things we found to be the most interesting.

By Adam Vašenda

Nov 6, 2019 | 4 mins read

Product tips

Automating Search Campaigns

Are you creating PPC search campaigns and looking for ways to make your job as easy as possible? Here’s a couple of useful tips to make it less difficult with campaign automation and save lots of time.

By Adam Vašenda

Oct 18, 2019 | 5 mins read

Events

PPC Bee Partner Talks with Heureka.cz

Last week, we and our clients held the very first meeting from a planned series of events—PPC Bee Partner Talks. The pros running Heureka.cz were invited to the first Partner Talk which offered an interesting program spanning an entire afternoon.

By Adam Vašenda

Oct 18, 2019 | 4 mins read

Product tips

No data feed? From now on, Google Sheets is enough!

There’s one thing you can’t do without when creating a product, category, or DSA campaign in PPC Bee—a data feed. But what should you do if there’s no XML or CSV feed around? All you need is a Google Sheets file.

By Adam Vašenda

Oct 10, 2019 | 3 mins read

Product tips

Expanding into the Whole World with PPC Bee

Are your PPC Bee campaigns already fine-tuned? Did you start eyeing up neighboring markets? In the world of e-commerce, the topic of expansion is increasingly inflected. Let’s take a look, then, at what PPC Bee can do to help you in this regard, at least when it comes to the search function.

By Jiří Fiala

Aug 14, 2019 | 2 mins read

Product tips

The February Batch of FAQs

The overview of my ad texts for Google Ads doesn’t show prices, only {=PPCBee_Data.Price:1} — what can I do about it?

By Michaela Zákopčaníková

Feb 25, 2019 | 3 mins read