Design Process

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Redesigning PPC Bee, Vol.2

PPC Bee needed a new design and it needed it bad. What was originally supposed to be only a few new functions turned into a giant project of redesigning the whole thing. We figured out a new smart breadcrumb navigation to make the app clearer, designed a new structure and hierarchy, and created a new menu. If you missed the first half of our story of how we redesigned PPC Bee, definitely give it a read. In this article, we’ll talk about how the new app design took shape and how it all turned out.

By L'ubomír RuskaOct 30, 2020 | 7 mins read

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Redesigning PPC Bee, Vol.1

Another product meeting, Wednesday afternoon, June 2019. I and Pavel, my UX co-pilot, were staring at each other, waiting to see who’d be the first to say that once again, we plan to load an A-bomb on a biplane. The plan to add Facebook campaigns, an image editor, and other functions made us excited. What worried us, though, was the app’s interface—it was already hard to navigate and users were finding it more and more difficult to look up the functions they needed.

By L'ubomír RuskaOct 30, 2020 | 11 mins read

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Bringing lean and agile UX to PPC Bee

We’re doubling down on making PPC Bee as enjoyable to work with as possible and talking to you to make that happen. We’re getting to know your needs, your workflows, and your understanding of PPC concepts, but also fixing the problems you’re running into and adding in core functionality to make your life easier. And we’re using lean UX methods to do that.

By Michaela ZákopčaníkováFeb 23, 2018 | 4 mins read


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