Product tips

What have we been working on in PPC Bee and what new features and improvements can you find in your accounts from December? You will find out in the following article.

The fact that Christmas is one of the economically strongest parts of the whole year probably doesn’t need to be stressed. But what can you do to set your product or service apart from the huge amount of ads targeting customers wherever they look? In this article, we’ll give you a few tips on using PPC Bee to make your Christmas campaigns more effective, thus maximizing their return.

Google Analytics outputs from previous Christmas periods are a great tool which helps you improve campaign optimization for the upcoming Christmas season. But how should you correctly pair such information with the data you’re currently using? Would you like to save time on manually creating campaigns for top products or increasing bidding in campaigns you’ve already launched? Let PPC Bee help you!

Another product meeting, Wednesday afternoon, June 2019. I and Pavel, my UX co-pilot, were staring at each other, waiting to see who’d be the first to say that once again, we plan to load an A-bomb on a biplane. The plan to add Facebook campaigns, an image editor, and other functions made us excited. What worried us, though, was the app’s interface—it was already hard to navigate and users were finding it more and more difficult to look up the functions they needed.

PPC Bee needed a new design and it needed it bad. What was originally supposed to be only a few new functions turned into a giant project of redesigning the whole thing. We figured out a new smart breadcrumb navigation to make the app clearer, designed a new structure and hierarchy, and created a new menu. If you missed the first half of our story of how we redesigned PPC Bee, definitely give it a read. In this article, we’ll talk about how the new app design took shape and how it all turned out.

The past month was really productive for PPC Bee. Our development team beavered away to make it even easier for users to work with the app and make the creation of ad campaigns more effective. We’ve long taken care to use our and our clients’ experience to come up with features which would logically take the app to the next level and fulfill all possible needs of current and future users. Our efforts resulted in three new features which once again make PPC Bee a bit better. Now you can use data from GOOGLE ANALYTICS, FEED MERGE, and FEED SCRAPER.

What haunts the dreams not only of our CEO Hanka Habermannová and lead developer Ondra Bartas? An aging PPC Bee which doesn’t reflect current trends. And we can’t allow that to happen! That’s why we worked on redesigning the app, expected to launch in a few short weeks.