Product tips

A few days ago, Jakub Rejnuš from PeckaDesign invited Ondra, our tech lead, and Martin Zítek, our long-term Heureka partner, to join his podcast and discuss not only what makes automation so important and beneficial, but also its difficulties and what to avoid if you want to really benefit from automating your campaigns, assuming you’re thinking about doing it.

In the latest version of the app, we fulfilled the wishes of several of our clients who came up with the suggestion to add the possibility of labeling ad texts. Therefore, it’s now possible to use the name of the ad text generator as its label. The following lines will tell you what the feature is good for and how to use it.

One of the main things that the latest version of PPC Bee brings is a separate process of SMART Shopping Ads campaigns creation. These are a combination of classic Shopping Ads campaigns and display remarketing campaigns. Not only they make campaign management a little easier again, but they can also help you maximize your conversion value and extend your reach.

PPC Tuner currently consists of two models. Based on Google Ads reports, it can recommend which keywords to remove from your campaigns, or which negative keywords to add to them. Today, we will focus on the first model in more detail.

There are more and more types of campaigns in Google Ads bearing the name ‘SMART’. Furthermore, such campaigns are increasingly common and more dominant in PPC accounts. Which is why you can now set not only SMART Shopping campaigns in PPC Bee, but also SMART Display campaigns. We’re going to show you how to get as much out of them as possible.

How and where can I set a notification that my limit is about to be exceeded? Can I have multiple groups for a single ID in PPC Bee? Why weren’t some of my ads copied into the system?

PPC Bee continues to extend. In addition to classic search campaigns, DSA campaigns, and Shopping Ads campaigns, you can now automate also SMART Display campaigns, which is the first step to the world of display advertising.