Product tips

To make your life as a PPC specialist a bit easier

Loads of new Features in PPC Bee

The past month was really productive for PPC Bee. Our development team beavered away to make it even easier for users to work with the app and make the creation of ad campaigns more effective. We’ve long taken care to use our and our clients’ experience to come up with features which would logically take the app to the next level and fulfill all possible needs of current and future users. Our efforts resulted in three new features which once again make PPC Bee a bit better. Now you can use data from GOOGLE ANALYTICS, FEED MERGE, and FEED SCRAPER.

By Marie MajerováOct 23, 2020 | 6 mins read

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Introducing: A brand new design of PPC Bee

What haunts the dreams not only of our CEO Hanka Habermannová and lead developer Ondra Bartas? An aging PPC Bee which doesn’t reflect current trends. And we can’t allow that to happen! That’s why we worked on redesigning the app, expected to launch in a few short weeks.

By Petra PacákováAug 27, 2020 | 5 mins read

Product tips

Now in PPC Bee: Prospecting on Facebook and manual structure

You may already know that PPC Bee will soon allow you to target Facebook users who are already aware of you in one way or another. Nevertheless, we decided to take our dynamic product campaign solution one step further and enhance it with prospecting.

By Michaela ZákopčaníkováAug 13, 2020 | 6 mins read

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Automate and win!

With PPC Bee, every information your data feed contains can be automated. Either you want to make sure that only ads for products in stock are running, or create keywords or ad texts. And since we are very curious about your approach to automation, and to what extent you make use of it, we decided to organize a competition!

By Michaela Zákopčaníková

Aug 3, 2020 | 3 mins read

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PPC Bee reveals Image Editor in Facebook’s dynamic product ads

PPC Bee has enhanced Google Ads, Sklik, and Microsoft Advertising (formerly Bing) with the option to create dynamic product ads on Facebook.

By Petra Pacáková

Jul 9, 2020 | 4 mins read

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Feed Export for the Facebook Catalog

Feed export—an inconspicuous feature available in PPC Bee, though one that’s used over and over again. With the introduction of FB remarketing, a new dimension’s been added to it.

By Lukáš Jirát

Jun 15, 2020 | 7 mins read

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How we built a prototype for Facebook’s dynamic remarketing with our clients

These days are extremely important to us. PPC Bee has been slowly, but surely expanding to another platform, nearing our chief goal of becoming a universal tool for managing all online advertising. The first version is currently being tested which makes us very happy because it means that we’ll soon be able to open Facebook’s dynamic remarketing to all. But what was it exactly that needed to be done before we could reach this stage?

By Michaela Zákopčaníková

Jun 4, 2020 | 6 mins read

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How does Facebook’s dynamic remarketing work?

PPC Bee’s currently testing Facebook’s remarketing campaigns with the first clients. Today, though, we’ll discuss how remarketing on Facebook even works.

By Michaela Zákopčaníková

May 22, 2020 | 5 mins read

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PPC Bee launches Facebook retargeting

The family of campaigns supported by PPC Bee has a new member! This time, our development team has truly gone into overdrive, writing the final lines of code for Facebook’s dynamic remarketing that’s on the horizon and whose alpha version we’ve been starting to test with a few selected clients.

By Petra Pacáková

May 12, 2020 | 8 mins read

Product tips

A new feature in Sklik: Updating numerical data in ad texts? Easy with PPC Bee

Sklik has introduced a new function—now, when numerical data is changed in ads, the existing ads will be updated; no new ones will be created. This means you won’t lose ad history, stats will remain, and it will be easier for you to evaluate performance.

By Michaela Zákopčaníková

May 4, 2020 | 4 mins read