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Capitalization in Ads

In the past, PPC Bee automatically changed your capitalized words. Because of them your ads can be rejected (primarily by AdWords). There are, however, several clients whose brand name is comprised of uppercase letters, and there was no way for them to keep this in their ads. Thus we have decided to meet their needs and now we have enabled capitalized words in ads.
So if you want to use “NIKE” instead of “Nike” and you type it into your ad in PPC Bee, the capitalization will remain.

However, this only applies to hand-typed words (in blue).

Variables are edited by PPC Bee still the way you are used to (red).

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It can still happen that your ad will be rejected on that grounds — in such case get in touch with the support of the applicable advertising system which can enable the ad for you.

Michaela Zákopčaníková
Editor of PPC Bee
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