Back
3 mins read

Strategy of Duplicate keywords

Besides preparing ads and keywords in just a few minutes, in PPC Bee you also have a tool offering other advanced settings that are good for better control over the generated data and for optimizing your campaigns.
By
Michaela Zákopčaníková
| Apr 24, 2018
One of these features is the strategy of duplicate keywords.

The strategy of duplicate keywords helps you gain more control over what kind of product you see when using a rather general keyword that can be automatically generated in PPC Bee.

What is meant by a rather general keyword? It is a keyword that does not correspond to the long-tail and is therefore not specific to a single product.

https://blogadmin.ppcbee.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdWtCIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--2712b1ce2b494db05c22c7122f8c761e4959193c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQWxnQ2FRT2doZ0U9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--b1b529f8dfa4cfc5545b605b986d2f12cc3d32fa/0-1*jmX1AtN_LW596M_E9yCXgg.pnghttps://blogadmin.ppcbee.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdWtCIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--2712b1ce2b494db05c22c7122f8c761e4959193c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXJBRWFRT2doZ0U9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--21b5f9fec4a1a26d9fca8e4bc575ac97c48ec932/0-1*jmX1AtN_LW596M_E9yCXgg.png


Example


You are preparing a keyword generator for perfumes. You also apply the variable reduction feature (or units and numbers removal using RegExp).

We have the following three products:

Versace Bright Crystal 90 ml

Versace Bright Crystal 30 ml

Versace Bright Crystal 15 ml

All of them will have new keyword variations: Versace Bright Crystal.

You want to be in control over what products will appear for this keyword. Thus you choose the strategy of duplicate words and set:

add to one product only –> with the highest value –> discount

You are aware of the fact, obviously, that these products are often discounted and you want to target at your clients using a more interesting advertisements than your competitors.

Another Strategy


If you do not want to use these (too general) keywords, select the strategy of deleting duplicate keywords.

If you do not care about what kind of product is going to be displayed with this keyword, chose the “Friday-night strategy”: Do nothing. ;)

Best Practice


Majority of PPC Bee clients have an applied strategy of duplicate words. Most often it promotes products with the lowest or the highest price.

Conclusion


By default, the strategy is set to Do nothing. Thus, by not setting it, you will neither spoil nor improve anything. Nevertheless, if you edit it, you will gain more insight into your keywords, and above all, you can gain an advantage over your competitors that display a more expensive product for the same keyword.

Attention!


Keep in mind that when setting “add to one product only”, the keywords will not be generated at all for the remaining products. In the PPC Bee product group preview, you’ll see this keyword crossed out with the reason that it’s related to the strategy of duplicate words.

Let us know which strategy you have used at info@ppcbee.com.

Michaela Zákopčaníková
Editor of PPC Bee
Start your 30-day free trial
Cancel anytime. No credit card required
Sign up with Google account
You're already signed in
Jump into PPC Bee

Related articles

Read more

Broad match gets an update that changes everything

In recent years Google has been paying a lot of attention to broad match keywords. Broad match is designed to make sure your ad pops up when any of a certain number of related search queries is entered. This advantage used to be offset by a number of drawbacks but that’s no longer the case. In this article we’ll show you why you should start using broad match in your campaigns.

By Marek TurnhöferOct 24, 2022 | 7 mins read

Read more

New Google Ads expanded text ads (ETA) now in PPC Bee

The more space the advertisement occupies, the bigger the chance that it will get noticed. This is something that the people at Google Ads are well aware of, so they came up with another text ads extension — a third headline and second description. Of course, this new feature didn’t escape our attention at PPC Bee, and we reflected the changes in the new version of our app.

By Michaela ZákopčaníkováNov 19, 2018 | 3 mins read

Read more

PPC RESTART 2020

On October 1, 2020, another PPC RESTART took place. Despite the current unfavorable situation, the event was held life in the Palmovka Theatre, as is tradition. The all-day conference on paid online advertising targeted mostly online marketing professionals, website operators, e-shop owners, marketing managers, freelancers, and consultants. The program was put together by the Taste Sun agency whose project manager, Michael Koch, accompanied the attendees throughout the day.

By Marie MajerováOct 6, 2020 | 7 mins read