Besides preparing ads and keywords in just a few minutes, in PPC Bee you also have a tool offering other advanced settings that are good for better control over the generated data and for optimizing your campaigns.
One of these features is the strategy of duplicate keywords.
The strategy of duplicate keywords helps you gain more control over what kind of product you see when using a rather general keyword that can be automatically generated in PPC Bee.
What is meant by a rather general keyword? It is a keyword that does not correspond to the long-tail and is therefore not specific to a single product.
You are preparing a keyword generator for perfumes. You also apply the variable reduction feature (or units and numbers removal using RegExp).
We have the following three products:
Versace Bright Crystal 90 ml
Versace Bright Crystal 30 ml
Versace Bright Crystal 15 ml
All of them will have new keyword variations: Versace Bright Crystal.
You want to be in control over what products will appear for this keyword. Thus you choose the strategy of duplicate words and set:
add to one product only –> with the highest value –> discount
You are aware of the fact, obviously, that these products are often discounted and you want to target at your clients using a more interesting advertisements than your competitors.
If you do not want to use these (too general) keywords, select the strategy of deleting duplicate keywords.
If you do not care about what kind of product is going to be displayed with this keyword, chose the “Friday-night strategy”: Do nothing. ;)
Majority of PPC Bee clients have an applied strategy of duplicate words. Most often it promotes products with the lowest or the highest price.
By default, the strategy is set to Do nothing. Thus, by not setting it, you will neither spoil nor improve anything. Nevertheless, if you edit it, you will gain more insight into your keywords, and above all, you can gain an advantage over your competitors that display a more expensive product for the same keyword.
Keep in mind that when setting “add to one product only”, the keywords will not be generated at all for the remaining products. In the PPC Bee product group preview, you’ll see this keyword crossed out with the reason that it’s related to the strategy of duplicate words.
In the past, PPC Bee automatically changed your capitalized words. Because of them your ads can be rejected (primarily by AdWords). There are, however, several clients whose brand name is comprised of uppercase letters, and there was no way for them to keep this in their ads. Thus we have decided to meet their needs and now we have enabled capitalized words in ads.