Back
3 mins read

Strategy of Duplicate keywords

Blog placeholder 2Blog placeholder 2
Besides preparing ads and keywords in just a few minutes, in PPC Bee you also have a tool offering other advanced settings that are good for better control over the generated data and for optimizing your campaigns.
By
PPC Bee
| Apr 24, 2018
One of these features is the strategy of duplicate keywords.

The strategy of duplicate keywords helps you gain more control over what kind of product you see when using a rather general keyword that can be automatically generated in PPC Bee.

What is meant by a rather general keyword? It is a keyword that does not correspond to the long-tail and is therefore not specific to a single product.

https://blogadmin.ppcbee.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdWtCIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--2712b1ce2b494db05c22c7122f8c761e4959193c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQWxnQ2FRT2doZ0U9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--b1b529f8dfa4cfc5545b605b986d2f12cc3d32fa/0-1*jmX1AtN_LW596M_E9yCXgg.pnghttps://blogadmin.ppcbee.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdWtCIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--2712b1ce2b494db05c22c7122f8c761e4959193c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXJBRWFRT2doZ0U9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--21b5f9fec4a1a26d9fca8e4bc575ac97c48ec932/0-1*jmX1AtN_LW596M_E9yCXgg.png


Example


You are preparing a keyword generator for perfumes. You also apply the variable reduction feature (or units and numbers removal using RegExp).

We have the following three products:

Versace Bright Crystal 90 ml

Versace Bright Crystal 30 ml

Versace Bright Crystal 15 ml

All of them will have new keyword variations: Versace Bright Crystal.

You want to be in control over what products will appear for this keyword. Thus you choose the strategy of duplicate words and set:

add to one product only –> with the highest value –> discount

You are aware of the fact, obviously, that these products are often discounted and you want to target at your clients using a more interesting advertisements than your competitors.

Another Strategy


If you do not want to use these (too general) keywords, select the strategy of deleting duplicate keywords.

If you do not care about what kind of product is going to be displayed with this keyword, chose the “Friday-night strategy”: Do nothing. ;)

Best Practice


Majority of PPC Bee clients have an applied strategy of duplicate words. Most often it promotes products with the lowest or the highest price.

Conclusion


By default, the strategy is set to Do nothing. Thus, by not setting it, you will neither spoil nor improve anything. Nevertheless, if you edit it, you will gain more insight into your keywords, and above all, you can gain an advantage over your competitors that display a more expensive product for the same keyword.

Attention!


Keep in mind that when setting “add to one product only”, the keywords will not be generated at all for the remaining products. In the PPC Bee product group preview, you’ll see this keyword crossed out with the reason that it’s related to the strategy of duplicate words.

Let us know which strategy you have used at info@ppcbee.com.

1 tdlzzyv7s4agz9u 1 bxta
PPC Bee
Editor of PPC Bee

Related articles

Read more

Meet PPC Bee Dashboard

All important information in a single place. A dashboard is a feature that tells you whether an issue occurred, or if everything is all right, giving you comprehensive knowledge of what’s going on within the app. And, what’s more, it’s the place in the app where you are redirected right after signing in, so you don’t miss anything important ever again.

By Michaela ZákopčaníkováDec 11, 2019 | 6 mins read

Read more

PPC Bee Partner Talks with Heureka.cz

Last week, we and our clients held the very first meeting from a planned series of events—PPC Bee Partner Talks. The pros running Heureka.cz were invited to the first Partner Talk which offered an interesting program spanning an entire afternoon.

By Adam VašendaOct 18, 2019 | 4 mins read

Read more

FAQs – November Edition

How do you remove or delete ad groups? And what happens when multiple CPC rules apply to a single product?

By Michaela ZákopčaníkováNov 15, 2019 | 2 mins read