A generator that’s been set up incorrectly, or a dirty data feed can lead to the creation of wrong keywords or other product campaign elements which can be easily missed due to the large data size.
Unfortunately, not even a campaign that’s been set up correctly can guarantee you a long-term success all by itself. Annually, 15% of search queries is completely new  which demonstrates the huge variability and changeability of the world your product campaigns are exposed to. We all know that editing ads every time the stock changes is impractical, and the same goes for users’ search patterns as it’s impossible for campaigns to constantly reflect on-going changes.
PPC Tuner is here to solve all of these problems
PPC Tuner is based on a mechanism that proposes campaign edits. The proposals come in four categories, depending on their mechanically estimated quality. Each proposal can be either accepted, or declined by clicking the “ignore” button. Accepted proposal will be applied the next time your campaign is synchronized. All user actions can be looked up in History and reversed if necessary.
To be specific for a moment…
Currently, PPC Tuner analyzes Google Ads reports, finds keywords which are frequently displayed in your campaign despite their low conversion rate or quality, and proposes for them to be stopped. This usually concerns keywords that are too general, or outright lack relevance. Removing such keywords from the campaign saves you budget resources both directly and indirectly by increasing QS, thus lowering cost per click and increasing overall ROAS.
Each type of proposal is the responsibility of an entity known as a model. A model is connected with the specific data it evaluates (Google Ads reports), the campaign element being optimized (keywords), and recommended action (remove from campaign). Other models will be similarly created where these three crucial properties might differ. For example, you can look forward to receiving a model which proposes negative keywords to be added based on the Google Adds Search Query Report.
PPC Tuner private beta version is already available as a part of PPC Bee, so if you cannot wait to try it out, you can request the access in the application. We welcome any feedback, regardless of whether it concerns the user interface or proposal quality. Also, don’t hesitate to contact us if you have an idea for a new unique model.
PPC Tuner private beta version is already available as a part of PPC Bee, so if you cannot wait to try it out, you can request the access in the application. Our team will then evaluate, whether there is enough data (meaning campaigns that already have a history) so PPC Tuner is able to produce high-quality results.
We look forward to receive any comments, feedback or improvement suggestions from you. You can share these with us via firstname.lastname@example.org.
Do you need to create PPC campaigns for searches that involve a large number of product or service variations? You can with PPC Bee — but you need to have a data feed at the ready. You’re in luck as data feeds are the subject of this article. We often encounter clients who’d like to use PPC Bee but don’t have any such data feed or aren’t even aware what it even is.
Mornings are always hard after an amazing networking party sponsored by Cheetah Mobile. We talked to a few very interesting people. We are tired so we are focusing on other startups and their work. Startups are working hard to attract attention of every single soul passing by. We have put together some photos for you, so that you can enjoy TCD atmosphere as well: