Now you can set your ad groups to be deleted from your ad system after a certain amount of time. This allows you to decide when your ad sets should be removed - after 7, 14, 30, or 90 days. Or you can rule out deletion entirely by choosing "Never". This change might seem small but it comes with a whole package of advantages:
Old errors are removed from your account
Limits aren’t reached in campaigns that prevent new limits from being set
Communication between the app and the ad system is easier and faster
Setting the clean-up
In the settings of each of your campaigns there’s an individual option to set a filter. If you know that your ad sets are to be short-lived you can pick a default value to delete the sets over time.
Note: We have set you a value of 90 days by default. However, no Ad Groups with this value have been deleted yet. We want to give you time to prepare, the first deletion for the value of 90 days will not take place until February 1, 2023. Therefore, set the deletion time range for your campaigns yourself by the end of January 2023.
New feed exports (Aukro, Spartoo)
Clients who use feeds in PPC Bee will be happy to learn about our new feed export formats. We now support the Czech online shopping platform Aukro where you can auction off your products. Settings include everything you’ve become used to with Aukro. Additionally, e-shops expanding abroad will no doubt appreciate our support for Spartoo, a huge marketplace specializing in fashion and accessories.
Promo templates for Image Editor
The fall’s just around the corner. If you’re setting up a special offer or would like to shine a spotlight on your products, you’ll definitely appreciate our new Black Friday and Cyber Monday themed templates.
That’s it for now. Many new features are coming and we can’t wait to show them off.
In recent years Google has been paying a lot of attention to broad match keywords. Broad match is designed to make sure your ad pops up when any of a certain number of related search queries is entered. This advantage used to be offset by a number of drawbacks but that’s no longer the case. In this article we’ll show you why you should start using broad match in your campaigns.
The more space the advertisement occupies, the bigger the chance that it will get noticed. This is something that the people at Google Ads are well aware of, so they came up with another text ads extension — a third headline and second description. Of course, this new feature didn’t escape our attention at PPC Bee, and we reflected the changes in the new version of our app.