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New features and improvements in PPC Bee

Since the beginning of the year, we have made some major improvements to our app, let's take a look at them.
Martin Černý
| Mar 1, 2022
We are constantly improving and enhancing our app to provide the best possible service to you, our clients, and this start of the year is really packed with new features.

New DSA campaign options

With Google starting to recommend its users to run a separate DSA campaign to their traditional search campaign, we've come up with yet another enhancement to PPC Bee. You can now select a new campaign type in PPC Bee called "Search Campaign with DSA" and specify in which cases a DSA report will be generated in addition to the classic keyword report. So you now have 3 options to combine classic search campaigns with DSA. We described the feature in more detail on our blog

DSA ad group for each classic search ad group
This makes DSA reports specific and item-specific, allows you to use variables, unique descriptions for each product, etc.

One DSA ad group for the entire campaign
Use this if you'd rather have one generic DSA report for the entire campaign. In this case it is not possible to use variables.

Separate DSA campaign and separate search campaign
This option was already present in PPC Bee before. It is useful if you want to have a different budget for each campaign, bidding, etc.

RSA Ad customizers now in PPC Bee

We have now introduced the ad customizer feature for RSA ads too. You can think of ad customizers as variables when creating ads in PPC Bee. The only difference is that these variables also behave like variables in Google Ads. So if something that is defined in the Google Ads settings in PPC Bee as an ad customizer is changed, the actual feed data - discount, price, etc. - is inserted into the variable. 
The huge advantage is that, by default, any change to the ad text creates a new ad, and a new ad means that the stats for the ad start from scratch again and the system has to learn how to work with that ad. If a value is changed in the ad customizer, the value will be inserted into the variable, but the ad will remain and so will its history. You can simply activate the feature directly in the app in the Google Ads settings. You can read more about the ad customizer directly on Google's website. Unfortunately, we can only handle numeric variables for now, but we are working hard on text variables!

Feed exports in the new

One of the features we are still expanding are feed exports. This means that with PPC Bee, you can transform your existing data feed into the format needed for dozens of other ad systems or comparison sites in just a few clicks. So, for example, if you don't have the "Condition" parameter present in your feed, needed for Facebook for example, but you also know that you only sell new items, you can simply add the "new" attribute to all your items and you're done.
As part of the latest customization, we have further expanded the number of our feed exports so that there are now more than 30, added the ability to filter them by country of destination and introduced a new Wishlist feature. This allows you to vote for other systems and platforms we have in the pipeline, as well as suggest new ones yourself.

Better control of Google violation policy

Google has certain rules about ads, and it's not always easy for users to find out in time that they've broken something. Moreover, repeated violations of these rules can lead to account suspension. We've put measures in place to prevent this. If you have text in your ad that Google deems inappropriate, you can choose in advance how you want to handle these ads. Either keep them and correct them, or delete them. You can find this option in the Google Ads settings. Ads that have any errors will show up in sync errors. You can read more about Google violation policy here.

In-app labelling

Do you manage multiple clients in one organization? Or do multiple people have access to it? Or do you want to easily split campaigns by country? We've created a new labeling feature just for you. You now have the ability to conveniently label individual elements. You can tag data sources, feed exports, keyword generators, ad text generators, campaigns or even exports with a relevant label and filter by it above the tables, right in the settings of the element.

Martin Černý
Editor of PPC Bee
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