5 mins read

PPC Bee has Feed Scraper, Feed Scraper has a wizard

The fact that PPC Bee allows you to use a Feed Scraper function and easily create a custom data feed from your sitemap’s URL isn’t exactly news. What is news, though, is the cracking feature we’re getting ready for you—Scraper Wizard. There’s much to look forward to.
Marie Majerová
| Jul 16, 2021

Feed Scraper

Would you like to use the PPC Bee service but struggle with having no data feed? Or do you have a feed but its structure doesn’t suit the form of your advertising? No problem—PPC Bee has a solution for you—Feed scraper. Thanks to this function you’ll be able to quickly and easily create the required data feed, on your own, without a programmer having to step in.

What a scraper can do for you

With Feed Scraper, you can automate the entire search function in PPC Bee, i.e. not only does this help with the product campaigns our users have become accustomed to, but you’ll also be able to advertise more general key words (such as categories, etc.). This helps automate PPC campaigns more easily and target even those users who find themselves in the initial stages of the purchasing cycle, something advertising shouldn’t omit.

Typically, our users fall back on Feed scraper to do the following:
  • Create a category feed (e-shops)
  • Create a feed for non-e-shops (i.e. now you can use PPC Bee to advertise any vertical that typically has no feed at its disposal. This is something PPC Bee can help you with, easily and quickly
  • Create brand/manufacturer feeds
  • Create a blog post feed

Thanks to smart settings, PPC Bee Feed scraper can create a corresponding feed by entering your sitemap’s URL. Does your e-shop’s sitemap contain only the categories of products you offer? Problem solved—you can just put this sitemap into our Scraper and within minutes you’ll have a category feed to use for search and DSA campaigns.

The Scraper’s advance functions allow you to easily filter which data appears in the final feed and which will be excluded. With CSS selectors, you choose information on your website which will then be uploaded to your feed as attributes. This results in a brand new data feed that contains only the information you chose.

Scraper wizard  

If you thought things couldn’t get any easier, let me correct you—now you also have the option to try out our new scraper wizard. This updated version gives users the opportunity to select data from their sitemap’s URL even more easily, create a new variable out of them, and improve their feed.

Compared to a standard scraper where you need to use a corresponding CSS selector to download more complex data, the wizard makes things much easier for you. It’s no longer necessary to deal with selectors and actively look for them in the code. Just go to the preview of a page of your choice and click on the attribute you’d like to scrap. Do you want to scrap the price? Click on it in the page preview, name the variable, and save the settings. The same goes for product names, rating, or number of items in stock. Whatever you see on your website you can also see in your feed

And just in case your page preview contains hidden information you can’t unpack, you can convert your page to text, without any formatting. Our sophisticated wizard makes sure you never overlook any data ever again.

Would you like to see how Feed scraper works in detail? You can find all you need in our LEARN section.

Marie Majerová
Editor of PPC Bee
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