Thanks to PPC Bee, you can work with time settings in your ad texts. Try to emphasize guaranteed shipping by Christmas in the chosen time period. Using time restrictions, you can set these text messages so that they are shown with your ads only when the advertised shipping is actually feasible. If products are being sold during a period where shipping can no longer be guaranteed, you can have the text stress e.g. the option of picking the goods up in person.
Electronic products, such as vouchers or tickets to cultural and sports events, are a good article to advertise. Thanks to their nature, you can smartly advertise such products till the very last moment without worrying that they won’t reach your customers in time.
To make your campaigns as effective as possible during this period, we recommend you increase the number of synchronizations per day—there can be up to 24 a day. This is the only way to ensure your campaigns are truly up-to-date.
When creating Christmas campaigns, you can’t forget about the Image editor. Set time layers with your products, which will be automatically generated depending on the conditions you enter. You can work with Christmas graphics, labels (like the guaranteed shipping by Christmas we mentioned above), and others. Sky’s the limit when it comes to creative campaigns.