6 mins read

Loads of new Features in PPC Bee

The past month was really productive for PPC Bee. Our development team beavered away to make it even easier for users to work with the app and make the creation of ad campaigns more effective. We’ve long taken care to use our and our clients’ experience to come up with features which would logically take the app to the next level and fulfill all possible needs of current and future users. Our efforts resulted in three new features which once again make PPC Bee a bit better. Now you can use data from GOOGLE ANALYTICS, FEED MERGE, and FEED SCRAPER.
Marie Majerová
| Oct 23, 2020

Google Analytics Data

The main idea behind using Google Analytics data in PPC Bee was a wish to give users an extended version of data feeds to help better define individual ad campaigns. This function now allows you to advertise products or categories in PPC Bee that have real value to you, in terms of such metrics as profit, sales, or a number of orders. Simply put, you have the option to pick those categories which make sense to you from the business perspective. A Google Analytics data feed can be easily generated right in the environment of our app. Find a detailed explanation in the video.

A Google Analytics data feed can be easily created under the “Create a new data source” tab. Name this new feed and then link PPC Bee with a Google Analytics account of your choice. At this stage, it’s up to you to decide which suitable data you’d like to be able to work with in your feed. 

Don’t forget that fresh data is one of the most important parts of any ad campaign, meaning that it’s necessary to define the period for which your data are to be downloaded. You can choose a predefined period (e.g. last 30 days), or set a custom scope. Thanks to our neat filters, you can use data that are relevant to your business goals.

Feed Merge

By linking PPC Bee and Google Analytics, you can enhance your feeds with important, indispensable metrics. But you may be asking yourself, “How do I pair these new data feeds off with the feeds I’m already using in PPC Bee?” And the answer? The FEED MERGE function, to be found in the app, namely directly in the feed as “Merged data sources”.

To link two feeds, you need a single attribute both of these feeds share. To this end, you can use e.g. the same product ID, URL address, etc. FEED MERGE is also good for other things besides linking data from Google Analytics; you can use it to supplement your current data feed with necessary information from Google Sheets.

What does merging look like in PPC Bee? It’s no rocket science as you can see in this video. In the app, pick a data feed you’d like to link with a new feed that contains metrics from Google Analytics. Under the “Merged data sources” tab, create a new feed and give it a name of your choice. Next, pick the feed you’d like to add to the original one—e.g. if you want to use GA data, select the corresponding Google Analytics feed. 

As already stated, feeds are linked successfully when a shared attribute is identified. Now, a generated preview shows you information on detected attributes and the subsequent process of pairing. Fields which are being added to the current feed are in bold. After a short synchronization, there will be a new data feed in PPC Bee, supplemented with the metrics you chose. Congratulations! You’ve used the FEED Merge function for the very first time.

Feed Scraper

Our new feature Feed Scraper helps you create a product or category feed just by inserting your sitemap directly in the PPC Bee app. No need to wait for an available programmer to create an adequate feed. From now on you can create a new feed in PPC Bee on your own. Hight quality data sources are the cornerstones for successfully automated ads. 

Our Clients often dealt with those issues: 

  • I don't have a developer to create my new feed.
  • Feed for my e-shop/web would be a lot expensive.
  • My current data source is not good enough. 
  • I have no idea how to create a category feed. 

And so the time came to introduce an option which could deal with this lack of a data feed. Another significant impulse for us was our long term partner, Acomware Agency. Acomware tried to solve the problem of a data source of poor quality with its client, Office Depot. The idea that we had in our head for a long time was now connected with the specific request of the client. There was no going back. Thus, Feed Scraper was born.

What do you think about the new features we’ve created for you? Are you already thinking about ways to use them in your campaigns? There’s nothing simpler than to sign into PPC Bee and test them, using your own data. 

Marie Majerová
Editor of PPC Bee
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