The family of campaigns supported by PPC Bee has a new member! This time, our development team has truly gone into overdrive, writing the final lines of code for Facebook’s dynamic remarketing that’s on the horizon and whose alpha version we’ve been starting to test with a few selected clients.
By early June, we’ll be making a closed beta version for Facebook retargeting accessible to those who are interested in giving it a try. If you are, don’t hesitate and ask us to make the feature accessible to you, directly in the app; while creating a new campaign, click on the Facebook retargeting tile and then on the "I'm interested" button. Or simply contact us at firstname.lastname@example.org.
What are the advantages of Facebook retargeting with PPC Bee? Anytime a member of our team writes a blog, they speak for the entire company. But this time, I’d like to briefly speak for myself.
When the development team first showed us how Facebook remarketing would work in PPC Bee and what campaign settings would look like, I was overwhelmed with relief. Why relief, you ask? If you’ve ever set Facebook ads, you know how challenging Business Manager can make it.
The very first Facebook retargeting demo in PPC Bee seemed to offer a much easier, faster, and comfortable way of setting dynamic remarketing on Facebook. I’m really happy about this and believe that this feature will save ad administrators a lot of work and take their Facebook campaigns to the next level.
I think this really speaks for itself. Anyway, let’s take a look at other functions PPC Bee is going to introduce as a part of Facebook retargeting campaigns.
Easy filtration of products from your Facebook catalog Once you’ve created a Facebook catalog from your product feed, PPC Bee allows you to easily formulate conditions, using the catalog’s attributes. For example, you can set a dynamic ad condition to display only those products which are in stock. Naturally, it’s just as easy to employ other strategies, such as advertising specific product brands, selecting a minimum product price in a campaign, and others.
And this is just the first benefit; there’s much more! Such as the fact that these changes are really easy to make in PPC Bee. Anyone who’s ever administered Facebook ads knows that once you decide on a specific campaign structure, making changes in Business Manager is very taxing, both mentally and in terms of time. This, however, doesn’t apply to PPC Bee settings.
Quick segmentation into individual campaigns or ad sets
If you already work with PPC Bee, you surely know about a certain undisputed advantage the app has—setting a campaign STRUCTURE.
Such settings aren’t there just so that you could give your campaign a suitable name; the best added value is provided by the option of using variables, i.e. attributes you choose from your feed (catalog). That will surely work some magic!
This allows you to create up to hundreds of ad sets in a couple of seconds. And if you use a variable in a campaign title, you’ll be able to create a large number of campaigns in Business Manager, once again in a few seconds.
You can easily divide products into individual campaigns, e.g. by margin, categories, or another logical unit. Are you feeling relieved, too?
Let’s see what such a lightning-fast creation of dynamic remarketing structure in PPC Bee can look like.
Variables in dynamic remarketing banners
Thanks to PPC Bee, you can take any piece of information from your feed and add it to your DPA caption. Would you like for the prices mentioned in texts to change dynamically? What about structured product titles? You can set banner wording quickly and easily.
For example, if you decide to include a price in your banner, variables make sure that you won’t need to worry about the information being up to date anymore; PPC Bee will reflect all changes and make them automatically appear in the relevant add. And not only that—not only can you include information about price in your banner, you can also use it in the text above it.
We believe that these nifty tricks will not only impress you, but most importantly help you fulfill your business goals more easily. And this isn’t over yet! You can already start looking forward to reading the next blog which will be even more packed than this one.
If you’d like to be one of our first beta testers, contact us at email@example.com, or ask to have the version made accessible in the app’s campaign settings.
PPC Bee manages advertising campaigns of different sizes — from campaigns with several ad groups to campaigns that use millions of keywords and hundreds of thousands of ad texts. Campaigns of this magnitude bring about many technological challenges, one of them being the necessity to make sure that generation and synchronization are being done at an acceptable speed.