But our work on the Tuner didn’t end with introducing and launching it, quite to the contrary. Apart from making various changes to the Tuner’s user environment, we also launched another model of types of suggestions.
Removing “bad” keywords isn’t the only method of saving money. If your ad is displayed when people aren’t searching for the words related to your products, your quality score and ROAS are going to get worse. This can be prevented by adding negative keywords. These help you eliminate any phrases you don’t want to be related to your keywords, thus saving more money. Tuner can help you with this as well. Based on the Google Ads reports we mentioned above, it can suggest negative keywords to you.
So, that’s our brief Tuner summary. But what is the actual benefit? Let’s go through some basic numbers.
Ever since we introduced the Tuner, it’s been used by 118 organizations and approximately 3688 suggestions have been accepted, saving 561 000 CZK a month. Not bad, right? And you might find the following numbers more interesting still—currently, over 14 000 recommendations are waiting to be approved, potentially saving a monthly spend of 3.06 million CZK.
So if you still aren’t using the Tuner, you might want to start paying it some attention. If anything at all is unclear to you, read a detailed explanation in our online manual
or contact our support
Anyone who’d like to know more about the way the Tuner works and how it was developed, or receive more information on individual models, can already start looking out for future articles—there will be an entire series! And in the meantime, those of you who can’t wait can busy themselves with an article
we published when the tool was first launched. :)