3 mins read

PPC Tuner is about to celebrate its first birthday. See how it can help you!

About a year ago, we launched PPC Tuner—an exclusive tool that is a part of PPC Bee, and therefore accessible to all its users. Let’s kick things off with a brief summary for anyone who doesn’t know what the Tuner is for.
Michaela Zákopčaníková
| Jan 21, 2020
When we first introduced it, the Tuner was able to use Google Ads reports to go through your campaigns and find any keywords which were irrelevant, too general, or inefficient and loss-making in any other way. By eliminating such keywords, one can save a lot of money, and so the Tuner presents them in a clear chart for you to decide if you’d like to remove or leave them in.

But our work on the Tuner didn’t end with introducing and launching it, quite to the contrary. Apart from making various changes to the Tuner’s user environment, we also launched another model of types of suggestions.

Removing “bad” keywords isn’t the only method of saving money. If your ad is displayed when people aren’t searching for the words related to your products, your quality score and ROAS are going to get worse. This can be prevented by adding negative keywords. These help you eliminate any phrases you don’t want to be related to your keywords, thus saving more money. Tuner can help you with this as well. Based on the Google Ads reports we mentioned above, it can suggest negative keywords to you.

So, that’s our brief Tuner summary. But what is the actual benefit? Let’s go through some basic numbers.

Ever since we introduced the Tuner, it’s been used by 118 organizations and approximately 3688 suggestions have been accepted, saving 561 000 CZK a month. Not bad, right? And you might find the following numbers more interesting still—currently, over 14 000 recommendations are waiting to be approved, potentially saving a monthly spend of 3.06 million CZK.

So if you still aren’t using the Tuner, you might want to start paying it some attention. If anything at all is unclear to you, read a detailed explanation in our online manual or contact our support

Anyone who’d like to know more about the way the Tuner works and how it was developed, or receive more information on individual models, can already start looking out for future articles—there will be an entire series! And in the meantime, those of you who can’t wait can busy themselves with an article we published when the tool was first launched. :)

Michaela Zákopčaníková
Editor of PPC Bee
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