In RSA, you can routinely use all types of variables—text, numerical, condition, and variable fields. Currently, Google doesn’t allow for ad customizers to be utilized with this type of ads, meaning that the price or discount aren’t copied dynamically, rather that a new ad is sent to Google Ads after each change.
Number of ad variations
RSA create many variations out of headlines and descriptions; Google Ads uses machine learning to find an ideal version of the ad. It’s easy to get lost in the large number of variations. That’s why PPC Bee’s Preview, which you can find on the right, has an assistant for each RSA; it shows you the number of available variations and recommends headlines/description to be added, removed, or pinned. This helps you achieve an optimum number of ad variations for performance evaluation without turning the ad into a so-called blackbox, and gives you more control over what your ad actually looks like.
All PPC Bee users can now use responsive search ads. They work with Google Ads only, and their creation is simple and intuitive. We recommend you go through all of your standard search campaigns and add at least one RSA into each and every one. This will help you achieve better results in Google Ads, and make the testing of new texts much easier.
If you need any help or advice regarding RSA, contact us at firstname.lastname@example.org. Next week, you can look forward to receiving tips on how to make the most out of RSA. ;)