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Responsive Search Ads Now in PPC Bee

Last year, Google Ads introduced the option of posting a new type of text ads - responsive search ads. And now you can create these in PPC Bee, too! What do they look like? How can you create them? Keep reading.
By
Adam Vašenda
| Dec 12, 2019
Since the last year, Google Ads has allowed users to write not only standard expanded text ads (ETA), but also responsive search ads (RSA). Although these ads are still available only in a beta version, Google made them accessible to most accounts and recommends that they be used together with ETA in ratio of 1:2. That’s why we’ve decided to implement RSA in PPC Bee and help you get as much out of them as possible. Let’s take a look at how this type of ads functions.
https://blogadmin.ppcbee.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBa0FFIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--9e48f39d5842c7908b3ac0ae85ed7d439cc80e75/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQWxnQ2FRT2doZ0U9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--b1b529f8dfa4cfc5545b605b986d2f12cc3d32fa/en_rsa.pnghttps://blogadmin.ppcbee.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBa0FFIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--9e48f39d5842c7908b3ac0ae85ed7d439cc80e75/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXJBRWFRT2doZ0U9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--21b5f9fec4a1a26d9fca8e4bc575ac97c48ec932/en_rsa.png
 

RSA requirements

A single responsive search ad can have 15 headlines and 4 captions at most. In PPC Bee, you also typically add an URL address, as well as paths 1 and 2. You can pin headlines and descriptions, too—headlines to the first, second, and third position; descriptions to the first and second position.

https://blogadmin.ppcbee.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBa0VFIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--31395a8d77a9c7022de60ada0090293804801e11/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQWxnQ2FRT2doZ0U9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--b1b529f8dfa4cfc5545b605b986d2f12cc3d32fa/en_pripnuti.pnghttps://blogadmin.ppcbee.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBa0VFIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--31395a8d77a9c7022de60ada0090293804801e11/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXJBRWFRT2doZ0U9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--21b5f9fec4a1a26d9fca8e4bc575ac97c48ec932/en_pripnuti.png
 
In RSA, you can routinely use all types of variables—text, numerical, condition, and variable fields. Currently, Google doesn’t allow for ad customizers to be utilized with this type of ads, meaning that the price or discount aren’t copied dynamically, rather that a new ad is sent to Google Ads after each change.
 

Number of ad variations

RSA create many variations out of headlines and descriptions; Google Ads uses machine learning to find an ideal version of the ad. It’s easy to get lost in the large number of variations. That’s why PPC Bee’s Preview, which you can find on the right, has an assistant for each RSA; it shows you the number of available variations and recommends headlines/description to be added, removed, or pinned. This helps you achieve an optimum number of ad variations for performance evaluation without turning the ad into a so-called blackbox, and gives you more control over what your ad actually looks like.
 
https://blogadmin.ppcbee.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBa0lFIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--72638612d2b0158f7fcecb7892075b5a8c253012/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQWxnQ2FRT2doZ0U9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--b1b529f8dfa4cfc5545b605b986d2f12cc3d32fa/en_preview.pnghttps://blogadmin.ppcbee.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBa0lFIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--72638612d2b0158f7fcecb7892075b5a8c253012/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXJBRWFRT2doZ0U9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--21b5f9fec4a1a26d9fca8e4bc575ac97c48ec932/en_preview.png
 
All PPC Bee users can now use responsive search ads. They work with Google Ads only, and their creation is simple and intuitive. We recommend you go through all of your standard search campaigns and add at least one RSA into each and every one. This will help you achieve better results in Google Ads, and make the testing of new texts much easier.
 
If you need any help or advice regarding RSA, contact us at support@ppcbee.com. Next week, you can look forward to receiving tips on how to make the most out of RSA. ;)


Adam Vašenda
Editor of PPC Bee
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