Christmas shopping fever may be in full swing, but it’s still a good idea to start preparing for the fever that will follow—once Christmas Eve is over, after Christmas sales begin. And because Christmas is about peace and quiet, here are some tips for improving your campaigns right now so that you can put your feet up over the holidays.
Launch your after Christmas sales campaigns as early as December 25. Once Christmas Eve is over, people begin looking for special offers on presents they wanted but didn’t get, or for ways to exchange a bad gift. There’s no point in waiting for January sales; start approaching your customers immediately.
New creatives and texts
Keep in mind that any creative must be tailored to after Christmas sales. Emphasize the creation of new creatives (banners and videos) to inform customers of after Christmas sales.
Creatives are closely related to texts. Don’t forget to make sure that all text ads are tailored to after Christmas sales and don’t contain anything related to Christmas special offers.
If you don’t feel like replacing text ads over the holidays, you can use PPC Bee’s ad schedule. All you need to do is create an ad text, set the ad schedule, and then move it to the first place in the ad text branch. This makes sure that your after Christmas ad replaces the general or Christmas ad in the desired period of time. After this period passes, the ads will be suspended upon synchronization and replaced with the general ones. You can deal with your ads for January sales in the exact same way.
Smart bidding and seasonality adjustments
If you employ smart bidding strategies, don’t forget to use the seasonality adjustments option in Google Ads. This allows you to inform the system of how much you expect the conversion rate to grow. Google Ads will then attempt to reach your target CPA over the defined period and achieve the desired results.
Do you have any other tips and tricks for dealing with a sales season? Do you use ad schedule settings? And is there something that would make preparing for the sales craze easier for you but isn’t yet included in the app? You can share your ideas by contacting us at support@ppcbee.com. :)
In recent years Google has been paying a lot of attention to broad match keywords. Broad match is designed to make sure your ad pops up when any of a certain number of related search queries is entered. This advantage used to be offset by a number of drawbacks but that’s no longer the case. In this article we’ll show you why you should start using broad match in your campaigns.
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As New Years approaches, many of us begin to take stock. Did I fulfill my resolution for this year? And what will I accomplish in the next year? And we did the same thing right now. Well, CEO Pavel Vachek did it for us. How does he evaluate the past year? How will automation develop in the upcoming years? It is all in here.
The time has come and we've revealed the biggest change in our company's history. PPC Bee is now called Dotidot. It's not just about the name. Dotidot is here to bring you new ways of automation, features and everything you need to run an effective performance marketing.
