Christmas shopping fever may be in full swing, but it’s still a good idea to start preparing for the fever that will follow—once Christmas Eve is over, after Christmas sales begin. And because Christmas is about peace and quiet, here are some tips for improving your campaigns right now so that you can put your feet up over the holidays.
Launch your after Christmas sales campaigns as early as December 25. Once Christmas Eve is over, people begin looking for special offers on presents they wanted but didn’t get, or for ways to exchange a bad gift. There’s no point in waiting for January sales; start approaching your customers immediately.
New creatives and texts
Keep in mind that any creative must be tailored to after Christmas sales. Emphasize the creation of new creatives (banners and videos) to inform customers of after Christmas sales.
Creatives are closely related to texts. Don’t forget to make sure that all text ads are tailored to after Christmas sales and don’t contain anything related to Christmas special offers.
If you don’t feel like replacing text ads over the holidays, you can use PPC Bee’s ad schedule. All you need to do is create an ad text, set the ad schedule, and then move it to the first place in the ad text branch. This makes sure that your after Christmas ad replaces the general or Christmas ad in the desired period of time. After this period passes, the ads will be suspended upon synchronization and replaced with the general ones. You can deal with your ads for January sales in the exact same way.
Smart bidding and seasonality adjustments
If you employ smart bidding strategies, don’t forget to use the seasonality adjustments option in Google Ads. This allows you to inform the system of how much you expect the conversion rate to grow. Google Ads will then attempt to reach your target CPA over the defined period and achieve the desired results.
Do you have any other tips and tricks for dealing with a sales season? Do you use ad schedule settings? And is there something that would make preparing for the sales craze easier for you but isn’t yet included in the app? You can share your ideas by contacting us at email@example.com. :)
Do you need to quickly develop or kick off a tiny feature? Would you like to create an MVP, but don’t have the time? Do you not really want to do Design Sprints and at the same time can’t afford to spend lots of money? Do you want to unite your team? In that case, shut your programmers, testers, field experts, and designers in a conference room, make sure they have enough to eat and drink, and look forward to receiving promising results by the evening. It sounds simple, right? Luckily for you, it really is quite simple.
In the past, PPC Bee automatically changed your capitalized words. Because of them your ads can be rejected (primarily by AdWords). There are, however, several clients whose brand name is comprised of uppercase letters, and there was no way for them to keep this in their ads. Thus we have decided to meet their needs and now we have enabled capitalized words in ads.
The more space the advertisement occupies, the bigger the chance that it will get noticed. This is something that the people at Google Ads are well aware of, so they came up with another text ads extension — a third headline and second description. Of course, this new feature didn’t escape our attention at PPC Bee, and we reflected the changes in the new version of our app.