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FAQs – November Edition

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How do you remove or delete ad groups? And what happens when multiple CPC rules apply to a single product?
Michaela Zákopčaníková
| Nov 15, 2019
Can you delete individual ad groups in PPC Bee? And if you can, how?
Sadly, this option isn’t available in PPC Bee at the moment. But since 1 group = 1 product, you can remove the product by setting corresponding conditions in the campaign product selection, or suspend the group manually in the ad system itself.

Can you set PPC Bee so that any product groups no longer in the feed aren’t paused, but automatically deleted?
Yes, it’s possible now. You can find the settings under the Google Ads settings tab. If you don’t like deleting these groups outright, no worries; you can still pause them, of course.

Which CPC rule takes precedence if a single item is subject to two different CPC rules?
In that case, the rule with a higher CPC value applies.

Michaela Zákopčaníková
Editor of PPC Bee
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