Last week, we and our clients held the very first meeting from a planned series of events—PPC Bee Partner Talks. The pros running Heureka.cz were invited to the first Partner Talk which offered an interesting program spanning an entire afternoon.
As we usually do, we welcomed everyone with a welcome drink and there was no lack of delicious food and both alcoholic and non-alcoholic beverages, made from the choice Sofee and the gang coffee. And who else could have prepared it but Ondřej ‘Oňa’ Štökl, the great barista you had the opportunity to meet at our birthday brunch? After the introduction, the guests moved to our Yoga Room where Jindra Jíra, our business strategist, kicked off the meeting.
The first lecture was given by Alex Čermáková, the head of the content department at Heureka.cz who introduced new features of the XML feed which help customers offer options to filter products in a more detailed manner. Michal Buzek, the head of BI, took on the next lecture, talking about the correct ways of using data gained from Heureka.
During the third lecture, Ondra Bartas, our tech leader, introduced Shopping Ads as well as DSA campaigns and talked about how to as much out of them as possible with PPC Bee. Finally, Martin Zítek, the head of the performance team of Heureka.cz, spoke of the CSS program and the ways it can increase profits.
Brief Q & A sessions were held after each lecture, with the last one being concluded by a final discussion. Then, the guests moved to the networking part of the meeting, full of wine and refreshments.
We were incredibly pleased to see so many people attend our first Partner Talk and are already looking forward to enjoying their company in the friendly mood of our offices early next year.
We’d also like to thank our wonderful buddies from Heureka, and all of the other partners! :-) And don’t forget to read the summary at Heureka’s blog to learn how they themselves enjoyed the event.
Last year, Google Ads introduced the option of posting a new type of text ads - responsive search ads. And now you can create these in PPC Bee, too! What do they look like? How can you create them? Keep reading.
Besides preparing ads and keywords in just a few minutes, in PPC Bee you also have a tool offering other advanced settings that are good for better control over the generated data and for optimizing your campaigns.