Last week, we and our clients held the very first meeting from a planned series of events—PPC Bee Partner Talks. The pros running Heureka.cz were invited to the first Partner Talk which offered an interesting program spanning an entire afternoon.
As we usually do, we welcomed everyone with a welcome drink and there was no lack of delicious food and both alcoholic and non-alcoholic beverages, made from the choice Sofee and the gang coffee. And who else could have prepared it but Ondřej ‘Oňa’ Štökl, the great barista you had the opportunity to meet at our birthday brunch? After the introduction, the guests moved to our Yoga Room where Jindra Jíra, our business strategist, kicked off the meeting.
The first lecture was given by Alex Čermáková, the head of the content department at Heureka.cz who introduced new features of the XML feed which help customers offer options to filter products in a more detailed manner. Michal Buzek, the head of BI, took on the next lecture, talking about the correct ways of using data gained from Heureka.
During the third lecture, Ondra Bartas, our tech leader, introduced Shopping Ads as well as DSA campaigns and talked about how to as much out of them as possible with PPC Bee. Finally, Martin Zítek, the head of the performance team of Heureka.cz, spoke of the CSS program and the ways it can increase profits.
Brief Q & A sessions were held after each lecture, with the last one being concluded by a final discussion. Then, the guests moved to the networking part of the meeting, full of wine and refreshments.
We were incredibly pleased to see so many people attend our first Partner Talk and are already looking forward to enjoying their company in the friendly mood of our offices early next year.
We’d also like to thank our wonderful buddies from Heureka, and all of the other partners! :-) And don’t forget to read the summary at Heureka’s blog to learn how they themselves enjoyed the event.
Do you need to quickly develop or kick off a tiny feature? Would you like to create an MVP, but don’t have the time? Do you not really want to do Design Sprints and at the same time can’t afford to spend lots of money? Do you want to unite your team? In that case, shut your programmers, testers, field experts, and designers in a conference room, make sure they have enough to eat and drink, and look forward to receiving promising results by the evening. It sounds simple, right? Luckily for you, it really is quite simple.
Fresh fall breeze has not only brought leaves but also a number of innovations in PPC Bee, including those that have improved the application functionality and those that happened after we lifted our heads up from the computer. Besides being blown to the TechCrunch Disrupt in San Francisco by the need to spread the news about PPC Bee, we worked on a transparent monitoring and other little things.
The more space the advertisement occupies, the bigger the chance that it will get noticed. This is something that the people at Google Ads are well aware of, so they came up with another text ads extension — a third headline and second description. Of course, this new feature didn’t escape our attention at PPC Bee, and we reflected the changes in the new version of our app.