Back
2 mins read

Expanding into the Whole World with PPC Bee

Are your PPC Bee campaigns already fine-tuned? Did you start eyeing up neighboring markets? In the world of e-commerce, the topic of expansion is increasingly inflected. Let’s take a look, then, at what PPC Bee can do to help you in this regard, at least when it comes to the search function.
By
Jiří Fiala
| Aug 14, 2019
It’s no rocket science, as any slightly advanced PPC specialist will immediately realize. The first question you’ll likely be asking yourself is where to even expand. We recommend you go through the case study we’ve compiled with the ui42 agency that helped the eyerim e-shop expand into 7 countries. 

How to go about it?

Let’s assume you’ve already structured your campaigns – keywords and ads are sorted in groups and campaigns by categories, product names, or another key. The only thing left for you to do is to duplicate the campaigns and translate the individual features into the target language. Naturally, we’d be glad to help you with the duplication – just contact our support team and we’ll take care of everything

We also recommend you check the campaign and translate it “from the ground up” – meaning from the feed and custom variables to keywords. At that moment, you should ideally check the search volumes for your keywords in the country, and prioritize the translations of ad texts or the names of groups and campaigns. Or you can translate everything at once and rely on our Tuner to automatically tell you which inefficient keywords should be removed.

What next?

Special attention should be paid to synonyms and researching negative keywords which can be suggested to you by the Tuner. While you can do basic translations with some gumption and a dictionary, you might appreciate the assistance of a native speaker who’ll help you enhance the campaigns with relevant keywords and remove the ones with no chance of success.



Jiří Fiala
Editor of PPC Bee
Start your 30-day free trial
Cancel anytime. No credit card required
Sign up with Google account
Or use your email
You're already signed in
Jump into PPC Bee

Related articles

Read more

FAQs – Summer Edition

or Answers to the questions you’ve been asking us most often lately.

By Michaela ZákopčaníkováJun 24, 2019 | 2 mins read

Read more

Capitalization in Ads

In the past, PPC Bee automatically changed your capitalized words. Because of them your ads can be rejected (primarily by AdWords). There are, however, several clients whose brand name is comprised of uppercase letters, and there was no way for them to keep this in their ads. Thus we have decided to meet their needs and now we have enabled capitalized words in ads.

By Michaela ZákopčaníkováSep 5, 2017 | 1 min read

Read more

PPC Bee reveals Image Editor in Facebook’s dynamic product ads

PPC Bee has enhanced Google Ads, Sklik, and Microsoft Advertising (formerly Bing) with the option to create dynamic product ads on Facebook.

By Petra PacákováJul 9, 2020 | 4 mins read