It’s no rocket science, as any slightly advanced PPC specialist will immediately realize. The first question you’ll likely be asking yourself is where to even expand. We recommend you go through the case study
we’ve compiled with the ui42
agency that helped the eyerim
e-shop expand into 7 countries.
How to go about it?
Let’s assume you’ve already structured your campaigns – keywords and ads are sorted in groups and campaigns by categories, product names, or another key. The only thing left for you to do is to duplicate the campaigns and translate the individual features into the target language. Naturally, we’d be glad to help you with the duplication – just contact our support team and we’ll take care of everything.
We also recommend you check the campaign and translate it “from the ground up” – meaning from the feed and custom variables to keywords. At that moment, you should ideally check the search volumes for your keywords in the country, and prioritize the translations of ad texts or the names of groups and campaigns. Or you can translate everything at once and rely on our Tuner to automatically tell you which inefficient keywords should be removed.
Special attention should be paid to synonyms and researching negative keywords which can be suggested to you by the Tuner. While you can do basic translations with some gumption and a dictionary, you might appreciate the assistance of a native speaker who’ll help you enhance the campaigns with relevant keywords and remove the ones with no chance of success.