The office has been cleaned after the breakfast brunch and some of the functionalities that were introduced there as future features have already reached the stage of client testing, but let’s take one last look at the past year.
“PPC Bee” doesn’t mean “just” the application, but mainly the people, be they the team that develops the app, its users, or our clients and friends. So take a look at all the things we managed to achieve in the last year!
Do you need to create PPC campaigns for searches that involve a large number of product or service variations? You can with PPC Bee — but you need to have a data feed at the ready. You’re in luck as data feeds are the subject of this article. We often encounter clients who’d like to use PPC Bee but don’t have any such data feed or aren’t even aware what it even is.
In the past, PPC Bee automatically changed your capitalized words. Because of them your ads can be rejected (primarily by AdWords). There are, however, several clients whose brand name is comprised of uppercase letters, and there was no way for them to keep this in their ads. Thus we have decided to meet their needs and now we have enabled capitalized words in ads.
Are your product names complicated? Is it difficult to create keywords for them? Do you need to expand your reach? Do you lack a good data source or does your data source contain insufficient information? Do you avoid using automatically generated keywords? Would you like to bid on a specific product and have a greater control over optimization due to a better reporting by being able to know what exactly you bid on?