The office has been cleaned after the breakfast brunch and some of the functionalities that were introduced there as future features have already reached the stage of client testing, but let’s take one last look at the past year.
“PPC Bee” doesn’t mean “just” the application, but mainly the people, be they the team that develops the app, its users, or our clients and friends. So take a look at all the things we managed to achieve in the last year!
In recent years Google has been paying a lot of attention to broad match keywords. Broad match is designed to make sure your ad pops up when any of a certain number of related search queries is entered. This advantage used to be offset by a number of drawbacks but that’s no longer the case. In this article we’ll show you why you should start using broad match in your campaigns.
The more space the advertisement occupies, the bigger the chance that it will get noticed. This is something that the people at Google Ads are well aware of, so they came up with another text ads extension — a third headline and second description. Of course, this new feature didn’t escape our attention at PPC Bee, and we reflected the changes in the new version of our app.
As New Years approaches, many of us begin to take stock. Did I fulfill my resolution for this year? And what will I accomplish in the next year? And we did the same thing right now. Well, CEO Pavel Vachek did it for us. How does he evaluate the past year? How will automation develop in the upcoming years? It is all in here.
The time has come and we've revealed the biggest change in our company's history. PPC Bee is now called Dotidot. It's not just about the name. Dotidot is here to bring you new ways of automation, features and everything you need to run an effective performance marketing.