6 mins read

Introducing the PPC Bee Notification platform

There are notifications, and then there are notifications. Some are unsolicited or annoying, others more than needed and desired. Notifications are messages sent to users based on actions or events which occurred or will occur in a system. From now on, they’re a part of the PPC Bee app as well.
Michaela Zákopčaníková
| Jul 23, 2018
Your daily use of PPC Bee will become much easier because the application now proactively informs the client about critical errors, or warns them of any irregular behavior. Notifications accessible to all clients are labeled as “critical errors”. App users in the Enterprise mode can also receive advanced notifications in the form of a “warning of an irregular behavior”. While developing these types of notifications we drew on our experience from working with the most demanding clients who manage huge amounts of products and campaigns, work with many data feeds, run e-shops in several countries, or are specialists or agencies managing large numbers of clients. If that is you, then our notifications will definitely come in handy.

The goal of the Notification platform is to point out issues (even potential ones) which can be encountered by the clients while using the application. Problems can be posed by data sources, campaigns, etc. Errors can be recurring which is why they definitely should be resolved with a positive result. Let’s call these problems INCIDENTS. An incident contains information about the type of the issue and its status (open/closed), as well as the amount and intensity of its occurrence.

Incidents come in one of two categories — critical error and warning of an irregular behavior:

  • The critical error category points out defects which make PPC Bee unable to function properly and must be resolved as soon as possible (with the client).

  • The warning category includes incidents which may create problems on the client’s part, though the application can keep functioning correctly.

The user is informed by email as soon as an incident is opened (occurs). Users can manage the notification setup directly in the application — you can tell us what you want to receive and what you don’t. Users can also check out the incident monitoring feature (incident overview). The setting gives users these options:

  • Option to turn off/on various types of notification;
  • Option to set an email to which notification emails will be sent;
  • Option to monitor both open, and closed incidents.*eFwTdDuG8gsATAvc.png*eFwTdDuG8gsATAvc.png

A CRITICAL ERROR-type incident

A notification is sent to clients because:

  1. a data source couldn’t be updated; or
  2. the application couldn’t functionally access the advertising system.

In case of a critical error, the user is notified that there’s a problem on their part, meaning that they need to become involved in order for the issue to be resolved.

1. The data source couldn’t be updated.

An incident of this type occurs in case a data source fails to be updated, meaning that the advertising system can’t receive up-to-date data. This can happen for several reasons:

  • Server, where the data source is stored, responds with an error code (404/500, …);
  • The feed has an invalid structure (invalid CSV/XML);
  • Data structure and significance changed in the data source so that 0 products were loaded by PPC Bee — this can happen if the identifier or tag names in XML changed.

2. The advertising system is inaccessible

If some of the advertising systems (AdWords, Sklik, Bing) aren’t accessible, up-to-date data can’t be synchronized. This can happen if you changed your Sklik password or if your AdWords and Bing keys expired/were removed. In that case, you need to link the advertising system again. And that can’t be done without the client’s involvement.


This notification is sent to clients if PPC Bee manages to synchronize and everything works just as it should, but the downloaded data source has

1. a smaller number of products than the previous one; or

2. it takes an unusual amount of time to download the data source

This incident may or may not mean that there’s an issue on the client’s part.

1. The data source contains fewer products after the update

For example, after the data source is successfully updated, the number of products it contains is decreased by 25%. This may be just what you intended, but it can also mean that an error occurred.

2. Data source takes an unusually long time to download

In the first stage of a data source update, we download data feed from the supplied URL. If the download takes an unusually long time, we create an incident which represents possible issues on the client’s servers, caused by e.g. an overload.*l7lmZpOwhp6KYjzm.png*l7lmZpOwhp6KYjzm.png

You can find a new Notifications tab among the other tabs in the overview of your organization.

If you’d like to receive more detailed information about our notifications, or if you have suggestions as to how the Notification platform could be further improved, as always let us know by sending an email to

Michaela Zákopčaníková
Editor of PPC Bee
Start your 30-day free trial
Cancel anytime. No credit card required
Sign up with Google account
Or use your email
You're already signed in
Jump into PPC Bee

Related articles

Read more

Capitalization in Ads

In the past, PPC Bee automatically changed your capitalized words. Because of them your ads can be rejected (primarily by AdWords). There are, however, several clients whose brand name is comprised of uppercase letters, and there was no way for them to keep this in their ads. Thus we have decided to meet their needs and now we have enabled capitalized words in ads.

By Michaela ZákopčaníkováSep 5, 2017 | 1 min read

Read more

Maximize the Return on Your Christmas Campaigns with PPC Bee

The fact that Christmas is one of the economically strongest parts of the whole year probably doesn’t need to be stressed. But what can you do to set your product or service apart from the huge amount of ads targeting customers wherever they look? In this article, we’ll give you a few tips on using PPC Bee to make your Christmas campaigns more effective, thus maximizing their return.

By Marie MajerováNov 24, 2020 | 4 mins read

Read more

Tech Crunch Disrupt - Day 1

PPC Bee is heading into the world, thus we could not miss on the opportunity to obtain inspiration, valuable contacts and experience from many others who are also trying or who have already this phase over. We fly off in advance, and so we have a few days to explore the city and, of course, we cannot come back without a photo with the legendary Golden Gate Bridge. We are looking at it and discussing that if one wants, he can accomplish everything. Well, let’s go to tune up our presentation…

By Michaela ZákopčaníkováSep 24, 2015 | 7 mins read