4 mins read

Bringing lean and agile UX to PPC Bee

We’re doubling down on making PPC Bee as enjoyable to work with as possible and talking to you to make that happen. We’re getting to know your needs, your workflows, and your understanding of PPC concepts, but also fixing the problems you’re running into and adding in core functionality to make your life easier. And we’re using lean UX methods to do that.
Michaela Zákopčaníková
| Feb 23, 2018

What’s lean?

Basically, it’s a way to do user experience design at a fast, efficient, iterative pace — just like the lean processes you may know from the developer world. Besides speeding up processes, it also eases interaction with developers, who are used to doing things in quick iterations.

There’s no one lean UX process, everyone has their own take. Here’s what it looks like for us:

Our agile workflow

Our development team works using an “agile” methodology. They work on a 2-week cycle — each cycle being a “sprint”. And we’ve adapted the same workflow for our UX team. Every two weeks, we have a meet to plan the sprint — we look at the last sprint, decide which UX tasks to include in the next sprint, and set their priority.

Once tasks are assigned, each task is picked up one at a time based on its priority. Every task has these four stages:*LNbEBrIsKggG9U-bTHDTgA.jpeg*LNbEBrIsKggG9U-bTHDTgA.jpeg

It’s important to note that this process isn’t linear — if the prototype fails in the acceptance or in the testing phases, it goes back to the research or prototype stage. It’s also not exhaustive — there’s a separate process for visual design and for development, and we sometimes do user testing at the end of those.

Each of the components of this workflow is complex enough to warrant its own blog post. Expect follow-ups to come.

Where does the user come in?

The only way we can make good decisions is by understanding our actual target audience. However, given that finding participants and scheduling meetings can take some time, conducting user interviews and user tests doesn’t fit neatly within our fast-paced sprints. So we’ve taken them out of that process and are organizing them separately.

The process generally looks like this:*dZYITU6szQkVluvZhXs0UQ.jpeg*dZYITU6szQkVluvZhXs0UQ.jpeg

User interviews we generally use to understand people and their needs better, user testing to discover flaws in our designs or in the app itself. So far, we haven’t been conducting them at regular intervals, but we’re planning to introduce a monthly cycle.

You might be wondering what the difference between this type of testing and the testing that’s part of our sprint workflow is. In general, we do in-house testing as part of the sprint workflow. As we share offices with a friendly marketing team, we can always find willing PPC experts to test our product. And while the results of this testing can be skewed, they still help us uncover important problems . Anything that isn’t caught should be covered later by the testing we do with external PPC professionals.

There are also other ways we gather data from users — we continually collect usage data, we receive feedback, we take note of the support questions that we get asked, and we’re planning a few A/B tests down the road.

I want to help!

Great, let us know! Whether it’d be constructive criticism in the form of a quick message or arranging an hour-long interview, we’d love to talk to you, get to know you better, and then use that to make your life easier.

Get in touch with me at

(If you’re reading this not as a PPC expert, but as a UX expert, we can still chat and compare notes.)

Michaela Zákopčaníková
Editor of PPC Bee
Start your 30-day free trial
Cancel anytime. No credit card required
Sign up with Google account
You're already signed in
Jump into PPC Bee

Related articles

Read more

Redesigning PPC Bee, Vol.1

Another product meeting, Wednesday afternoon, June 2019. I and Pavel, my UX co-pilot, were staring at each other, waiting to see who’d be the first to say that once again, we plan to load an A-bomb on a biplane. The plan to add Facebook campaigns, an image editor, and other functions made us excited. What worried us, though, was the app’s interface—it was already hard to navigate and users were finding it more and more difficult to look up the functions they needed.

By L'ubomír RuskaOct 30, 2020 | 11 mins read

Read more

Redesigning PPC Bee, Vol.2

PPC Bee needed a new design and it needed it bad. What was originally supposed to be only a few new functions turned into a giant project of redesigning the whole thing. We figured out a new smart breadcrumb navigation to make the app clearer, designed a new structure and hierarchy, and created a new menu. If you missed the first half of our story of how we redesigned PPC Bee, definitely give it a read. In this article, we’ll talk about how the new app design took shape and how it all turned out.

By L'ubomír RuskaOct 30, 2020 | 7 mins read

Read more

Introducing the PPC Bee Notification platform

There are notifications, and then there are notifications. Some are unsolicited or annoying, others more than needed and desired. Notifications are messages sent to users based on actions or events which occurred or will occur in a system. From now on, they’re a part of the PPC Bee app as well.

By Michaela ZákopčaníkováJul 23, 2018 | 6 mins read