PPC Bee hive is a really busy place. Who saw or used the application a year ago, could notice great progress in the development of the application in its form and in its communication with the world. Primarily in recent months, we have put the pedal to the metal, so now we can introduce a lot of changes, tweaks, and innovations to you arising in many cases thanks to feedback from users, clients, and fans. So what’s new?
The changes in the application are numerous. Let’s have a closer look at them:
Faster synchronization: we shortened the synchronization time for most campaigns from hours to minutes.
Update AdWords API — we have switched to the latest version.
For linked accounts we know their currency: the currency will be displayed when adjusting CPC and budget, so you will know whether you enter values in EUR or CZK.
Modified match: you can create keywords in the modified match.
Generating negative keywords disabled: from now on you are setting negative keywords in AdWords and Sklik manually at both levels, campaign and ad group, and PPC Bee will not delete it.
Synchronization of the budget for a campaign can be disabled: if you need to change the campaign budget in advertising systems, from now on you can do so and the budget from PPC Bee applies only when creating a new campaign.
CPC synchronization in an ad group can be disabled: if you need to change the CPC of ad groups, from now on you can do so — CPC from PPC Bee applies only when creating an ad group. As a result, you can use automated rules or external bidding tools.
Deletion of keywords (which were not generated in PPC Bee, but manually added in Sklik and AdWords) can be disabled: do you need to add keywords to PPC Bee ad groups? You can do so now and PPC Bee will delete only the keywords created by itself.
A user’s account can be deleted — in case you want to remove your user account, you can use the danger zone through which you can do so easily. However, to be honest, once you start using PPC Bee, you will have no reason to do so ;)
Chat with Client support — no matter the situation you get into while working in the application, our client support Nelly is ready to solve everything with you via mail, phone, and our new chat.
We have changed the PPC Bee appearance. We added:
New menu, User profile and Danger zone:
Improved list of product groups and trademarks:
Another innovation is a system of invitations to the organization within the application or a mailing system. You will see this when you get a message or notification from PPC Bee.
PPC Bee is now presented on a new website. Its yellow and black appearance was designed by Blueberry, however, its strong points are communication elements that allow the interested person/user to contact us easily. You can use the fast e-mail form, or even faster chat window, where PPC Bee client support is available.
Our offer is not a pig in a poke, but a bee for one month for free, i.e. you can try the application in full and with all the advantages for one month gratis! Test it yourself at app.ppcbee.com
New is also this blog. Here we will keep you first-hand informed about what is new in and around PPC Bee.
This summer is full of workshops and training sessions in which we will show our potential clients how to use PPC Bee, how to customize it properly and what it can do. Clients using it already will find useful an in-depth training focusing on various features and innovations. Or we can just concentrate on what you are the least successful in and what needs to be improved to reach even greater benefits! If you are interested in such a training or workshop, let us know at email@example.com, we will negotiate a date, find your preferences, and help you work effectively with PPC Bee. 8 agencies and almost 45 PPC specialists have already appreciated it! Hint from PPC Bee:
In PPC Bee you can work i. a. with regular expressions. Thus we recommend to have a look at our earlier but still relevant contribution on PPC Bee RegExp.There are explanations and examples of usage. It is one of our most powerful features that saves a lot of your time. Let us know how you like the PPC Bee news. At the same time, we welcome all suggestions and ideas how to move the PPC Bee on.
Do you need to quickly develop or kick off a tiny feature? Would you like to create an MVP, but don’t have the time? Do you not really want to do Design Sprints and at the same time can’t afford to spend lots of money? Do you want to unite your team? In that case, shut your programmers, testers, field experts, and designers in a conference room, make sure they have enough to eat and drink, and look forward to receiving promising results by the evening. It sounds simple, right? Luckily for you, it really is quite simple.
In the past, PPC Bee automatically changed your capitalized words. Because of them your ads can be rejected (primarily by AdWords). There are, however, several clients whose brand name is comprised of uppercase letters, and there was no way for them to keep this in their ads. Thus we have decided to meet their needs and now we have enabled capitalized words in ads.
The more space the advertisement occupies, the bigger the chance that it will get noticed. This is something that the people at Google Ads are well aware of, so they came up with another text ads extension — a third headline and second description. Of course, this new feature didn’t escape our attention at PPC Bee, and we reflected the changes in the new version of our app.