At the last PPC Offline meeting we promised to prepare one of the major functionalities — sitelinks — by the Christmas Eve. The first user clicked through the Sitelinks at Christmas midnight. Other users followed and helped us take the first few flies out of the ointment. Well, we have to admit that some flies were still in at the beginning of the new year :)
Have a look at our sitelinks, and primarily try them! You can find them in the application of Advanced settings.
Sitelinks are a solution to extend standard advertising by other links. Most often you can hereby add links to other subpages, leading users to a particular piece of information, menu, etc. Or at least they can enrich their awareness by what else they could be interested in.
Sitelinks can be created at two levels — for individual ad groups or for the entire campaign. Sitelinks for the campaign are “inherited” by all the ad groups as well.
But if you set sitelinks for individual ad groups, they will be prioritized over campaign sitelinks.
Sitelinks only appear in top positions and if you choose targeted links well, attractive for customers, they will increase your CTR of the entire advertisement.
Configuring sitelinks in PPC Bee
Choose whether you want to create sitelinks for both systems together, or separately for each of them. Choose a heading with a maximum of 25 characters. If one line is not enough, you have two more, which are optional, but be careful, this works in AdWords only.
You can use variables from feed in sitelinks for ad groups, or apply conditions to match the sitelinks to a selected group of products only.
Then choose the desired URL, assign UTM parameters just like in advertisements and your sitelink may fly into the world!
You can monitor your sitelinks’ appearance as always in automatically generated previews next to sitelink setup.
In case you dislike any sitelink, edit/delete it directly in PPC Bee. If you change it manually in AdWords/Sklik, PPC Bee will add it again as a new one. You can add any sitelinks in AdWords/Sklik manually, PPC Bee is not going to change them.
Do you need to create PPC campaigns for searches that involve a large number of product or service variations? You can with PPC Bee — but you need to have a data feed at the ready. You’re in luck as data feeds are the subject of this article. We often encounter clients who’d like to use PPC Bee but don’t have any such data feed or aren’t even aware what it even is.
In the past, PPC Bee automatically changed your capitalized words. Because of them your ads can be rejected (primarily by AdWords). There are, however, several clients whose brand name is comprised of uppercase letters, and there was no way for them to keep this in their ads. Thus we have decided to meet their needs and now we have enabled capitalized words in ads.