Back
3 mins read

Variables’ Data Report

Working with variables is present in the entire PPC Bee campaign setting. Ad texts or generators without variables are like hives with no bees. Do you, however, know exactly what’s really behind the brand, productname, or priceminvariables?
We have an idea — in the previews and below the data source, we can browse
products and see at least part of what data are hidden under the variables.

But have you ever thought about what values belong to the variables in their greatest representation? Or in what price range do the products fluctuate? And what about the text length of individual variables?

You will now have all these data available. We included the variables’ data reports in the application, and they are filtered according to the conditions set for the specific product campaign. Have you already come across it? They are placed wherever you work with variables: ad text, keyword generator, custom variables, site links, hierarchy, or custom UTM parameters. Can you see them now?

https://blogadmin.ppcbee.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbG9DIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--0b6a48f7f3de842b54c18e1e92ea3ccc24c8889a/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQWxnQ2FRT2doZ0U9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--b1b529f8dfa4cfc5545b605b986d2f12cc3d32fa/1-0*9eYDBO7dHpA8R1Ou.pnghttps://blogadmin.ppcbee.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbG9DIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--0b6a48f7f3de842b54c18e1e92ea3ccc24c8889a/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXJBRWFRT2doZ0U9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--21b5f9fec4a1a26d9fca8e4bc575ac97c48ec932/1-0*9eYDBO7dHpA8R1Ou.png



After clicking the report icon next to the variable name, the following data will appear:

https://blogadmin.ppcbee.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbHNDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--576af784996cec59b127dd407b76bbc6a2c1cc9f/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQWxnQ2FRT2doZ0U9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--b1b529f8dfa4cfc5545b605b986d2f12cc3d32fa/2-0*NdKa5ZzBdgkAqCp-.pnghttps://blogadmin.ppcbee.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbHNDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--576af784996cec59b127dd407b76bbc6a2c1cc9f/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXJBRWFRT2doZ0U9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--21b5f9fec4a1a26d9fca8e4bc575ac97c48ec932/2-0*NdKa5ZzBdgkAqCp-.png


Data generate a report for items that have more than 1 % representation in a
particular product campaign.

In addition to the number of products in the given entity, we show the percentage ratio and chart showing the proportion of its representation in the campaign.

https://blogadmin.ppcbee.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbHdDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--597ea108d254fd22116e543bc602824702b9e24a/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQWxnQ2FRT2doZ0U9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--b1b529f8dfa4cfc5545b605b986d2f12cc3d32fa/3-0*1gTfvD-ytuYCiq2X.pnghttps://blogadmin.ppcbee.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbHdDIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--597ea108d254fd22116e543bc602824702b9e24a/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9VY21WemFYcGxYM1J2WDJ4cGJXbDBXd2RwQXJBRWFRT2doZ0U9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--21b5f9fec4a1a26d9fca8e4bc575ac97c48ec932/3-0*1gTfvD-ytuYCiq2X.png



You can also find a histogram of text lengths above the chart. This shows the
representation of individual products according to the number of characters of the variable.

The report can help you get a better understanding of what data you are working with, leading to more operations and campaign optimization.

For example:

High representation of high-priced products.Output: Set separate bidding.Zero representation of the product category you wanted to include in the campaign.Output: The campaign needs to be reviewed and the settings adjusted

As always, if you need more info about this new feature, let us know via chat or at info@ppcbee.com. We look forward to your feedback.

Michaela Zákopčaníková
Editor of PPC Bee
Start your 30-day free trial
Cancel anytime. No credit card required
Sign up with Google account
Or use your email
You're already signed in
Jump into PPC Bee

Related articles

Read more

Capitalization in Ads

In the past, PPC Bee automatically changed your capitalized words. Because of them your ads can be rejected (primarily by AdWords). There are, however, several clients whose brand name is comprised of uppercase letters, and there was no way for them to keep this in their ads. Thus we have decided to meet their needs and now we have enabled capitalized words in ads.

By Michaela ZákopčaníkováSep 5, 2017 | 1 min read

Read more

Maximize the Return on Your Christmas Campaigns with PPC Bee

The fact that Christmas is one of the economically strongest parts of the whole year probably doesn’t need to be stressed. But what can you do to set your product or service apart from the huge amount of ads targeting customers wherever they look? In this article, we’ll give you a few tips on using PPC Bee to make your Christmas campaigns more effective, thus maximizing their return.

By Marie MajerováNov 24, 2020 | 4 mins read

Read more

Tech Crunch Disrupt - Day 1

PPC Bee is heading into the world, thus we could not miss on the opportunity to obtain inspiration, valuable contacts and experience from many others who are also trying or who have already this phase over. We fly off in advance, and so we have a few days to explore the city and, of course, we cannot come back without a photo with the legendary Golden Gate Bridge. We are looking at it and discussing that if one wants, he can accomplish everything. Well, let’s go to tune up our presentation…

By Michaela ZákopčaníkováSep 24, 2015 | 7 mins read