The development roadmap for a given year is always compiled of a fixed and a flexible component with a ratio of 40 % to 60 %. The fixed component includes tasks that cannot be avoided, such as regularly updating APIs of advertising systems, development of the admin background, implementation of scheduled AdWords, Sklik and Bing innovations, etc. The fixed component also includes items that our developers would like to add to our app in correlation with our strategy, vision, and current trends.
The flexible proportion of roadmap reflects the needs and wishes of our clients. Working with a tool often results in feedback and recommendations that bring ideas for improvement and refinements. If these ideas make sense to us and the rest of the clients and we believe that other users will appreciate them, too, then these are included in our development roadmap. Just as a human body is composed of water and cannot exist without it, PPC Bee is composed of the needs and wishes of our clients — one wouldn’t survive without the other.
Let’s take a look at new features that will be added to PPC Bee in 2018:
1. Design for better usability — the application will have a more intuitive user interface, a more user-friendly environment, and will offer a better user experience overall.
2. Support knowledge base — users will be able to find help and support in many forms and in various places. This includes finding answers to every request in the form of a manual, a blog post, videos, webinars, best practices, via chat or mail, on our website, in the app as well as on YouTube.
The goal is nothing other than saving our clients’ budgets and improving the performance of ad campaigns created in PPC Bee. Ever since its introduction, we have a queue of interested parties longing to utilize our PPC Tuner! We are currently entering the testing phase with selected clients.
6. Among the other news are taking a closer look at remarketing, an audit, as well as an error log, will be added to the application and PPC Bee is being integrated into Shopify.
2018 is not just a year of new features for us, but we also have great plans for international expansion. In the first phase, we go wherever our clients go, which is 16 countries for now.