The first days of the year may be gone, but we’d still like to take one last look at the past year. When we thought about what 2018 was like for us, we discovered a few events that deserve a mention. And one of those is that we became a Google Premier Partner!
Due to the efforts of our business development team, we can now cooperate with one of the key entities in the online world, learn from them, and thus make our application even better. Moreover, a targeted expansion abroad is planned for 2019, and so we’re glad to have one of the most successful players in the world to learn from.
What does working with Google actually entail?
As a part of their consultancy services, Google shares the best practices and strategic successes of their other partners with us. In this way, they inspire the strategic focus of our business, as well as our marketing strategy development. It’s this very inspiration and continuous coaching that helps us perfect our business strategy.
To give a few examples, this cooperation has so far resulted in our new homepage (if you haven’t seen it yet, go check it out right now; we can’t take our eyes off it :) or our SaaS business model.
That our cooperation has been successful is quite clear when we consider the amount of new clients we’ve managed to get, many of whom are active on the international stage. The fact that Google decided to spoil us with a box of Christmas presents and dress our entire team in their T-shirts probably means that they’re as satisfied with our partnership as we are.
And what are we collaborating on now? We’re currently focused on creating our content strategy, which is an integral part of preparing for the aforementioned expansion. More on that later, so stay tuned… :)
PPC Bee manages advertising campaigns of different sizes — from campaigns with several ad groups to campaigns that use millions of keywords and hundreds of thousands of ad texts. Campaigns of this magnitude bring about many technological challenges, one of them being the necessity to make sure that generation and synchronization are being done at an acceptable speed.