The first days of the year may be gone, but we’d still like to take one last look at the past year. When we thought about what 2018 was like for us, we discovered a few events that deserve a mention. And one of those is that we became a Google Premier Partner!
Due to the efforts of our business development team, we can now cooperate with one of the key entities in the online world, learn from them, and thus make our application even better. Moreover, a targeted expansion abroad is planned for 2019, and so we’re glad to have one of the most successful players in the world to learn from.
What does working with Google actually entail?
As a part of their consultancy services, Google shares the best practices and strategic successes of their other partners with us. In this way, they inspire the strategic focus of our business, as well as our marketing strategy development. It’s this very inspiration and continuous coaching that helps us perfect our business strategy.
To give a few examples, this cooperation has so far resulted in our new homepage (if you haven’t seen it yet, go check it out right now; we can’t take our eyes off it :) or our SaaS business model.
That our cooperation has been successful is quite clear when we consider the amount of new clients we’ve managed to get, many of whom are active on the international stage. The fact that Google decided to spoil us with a box of Christmas presents and dress our entire team in their T-shirts probably means that they’re as satisfied with our partnership as we are.
And what are we collaborating on now? We’re currently focused on creating our content strategy, which is an integral part of preparing for the aforementioned expansion. More on that later, so stay tuned… :)
In the past, PPC Bee automatically changed your capitalized words. Because of them your ads can be rejected (primarily by AdWords). There are, however, several clients whose brand name is comprised of uppercase letters, and there was no way for them to keep this in their ads. Thus we have decided to meet their needs and now we have enabled capitalized words in ads.
Last year, Google Ads introduced the option of posting a new type of text ads - responsive search ads. And now you can create these in PPC Bee, too! What do they look like? How can you create them? Keep reading.