If you want to edit custom variables, you have several options. Now we have added a new one - removing a specific number of words off a custom variable - from the beginning of it.
When editing your custom variables so far, you were able to shorten the variable by a specific number of characters and by a specific number of words (both of them from the end). However, from now on you can choose whether you want to remove words of a variable from the end or beginning of it.
It works the same: open the selected function and select a number of words you want to remove:
You can check the generated name in the preview. But you already know this.
In recent years Google has been paying a lot of attention to broad match keywords. Broad match is designed to make sure your ad pops up when any of a certain number of related search queries is entered. This advantage used to be offset by a number of drawbacks but that’s no longer the case. In this article we’ll show you why you should start using broad match in your campaigns.
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As New Years approaches, many of us begin to take stock. Did I fulfill my resolution for this year? And what will I accomplish in the next year? And we did the same thing right now. Well, CEO Pavel Vachek did it for us. How does he evaluate the past year? How will automation develop in the upcoming years? It is all in here.
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