Just like fashion, the appearance of PPC Bee has also changed over time. Unlike fashion, however, PPC Bee changes always for the better. This time you can find a new tab Blacklist within the Organization section.
The Blacklist tab is located next to Users, Linked Accounts, Payments and Sub-Organization. Blacklist keywords is essentially a field for keywords for which you do not want to advertise. Generating ads is, however, disabled only for the exact word spelling.
What is it good for? Maybe you want to prevent PPC Bee from generating too general keywords. They can turn out to be a pretty penny but all talk, no action. In contrast, the goal of PPC Bee is to make you sit on a goldmine.
It works pretty simply:
Type the exact form of the keyword for which you do not want to advertise in the text box.
WARNING! The spelling of the keyword must be absolutely identical with the keyword that you want to exclude, including the letter case and punctuation. For example, if you type: Monster High oživené príšerka into the Blacklist, then your ad will still be displayed for monster high oživené príšerka keyword.
Separate individual keywords using commas. 2. Click to save. 3. Have it generated (button Check). In the preview, you can verify that the keywords on the Blacklist are not generated.
As always, we encourage you to try a new function and let us know how you like it.
Do you need to quickly develop or kick off a tiny feature? Would you like to create an MVP, but don’t have the time? Do you not really want to do Design Sprints and at the same time can’t afford to spend lots of money? Do you want to unite your team? In that case, shut your programmers, testers, field experts, and designers in a conference room, make sure they have enough to eat and drink, and look forward to receiving promising results by the evening. It sounds simple, right? Luckily for you, it really is quite simple.
In the past, PPC Bee automatically changed your capitalized words. Because of them your ads can be rejected (primarily by AdWords). There are, however, several clients whose brand name is comprised of uppercase letters, and there was no way for them to keep this in their ads. Thus we have decided to meet their needs and now we have enabled capitalized words in ads.
The more space the advertisement occupies, the bigger the chance that it will get noticed. This is something that the people at Google Ads are well aware of, so they came up with another text ads extension — a third headline and second description. Of course, this new feature didn’t escape our attention at PPC Bee, and we reflected the changes in the new version of our app.