We keep making this simpler. An important role in this regard will be played by all sorts of templates. We have started with templates for AdTexts. As an active PPC Bee user you commonly use duplicating: product groups, keywords generators or AdTexts. This function saves a lot of time when setting up an account in PPC Bee, but does not help with copying settings through product groups or even organizations. This will however change with the new templates in PPC Bee.
Let’s have a look at an AdText: Imagine that you have 4 kinds of ETA in a product group. You have created them recently, at a time when you already had other 15 product groups created. Your 4 ETAs deliver great performance and you want to use them in all your product groups. What can you do about it? Click and type 4 x 15 ads? What a misery! Fortunately, it will henceforth work differently and better. Newly, PPC Bee has available templates, let’s now take a look at how they work.
Surely, you’ve already noticed a new settings overview within the campaigns that is offered in the PPC Bee. Tabs with product groups, keywords generators and AdTexts. It is displayed by clicking on the PPC Bee logo on the very left:
It is a global overview of the settings for your entire organization: a report of all product groups, of all keywords generators and of all AdTexts. You can scroll amongst them, compare and select to use for a template. The first stage, creating templates for AdTexts is available in PPC Bee.
How to create a new AdText template
You have two options to use an AdText template. You can either create a brand new one or use one of your existing AdTexts.
How to create a brand new AdText and then save it as a template?
You can create AdTexts (as well as templates) from two levels:
Inside a product group (as you were used to it so far)
In the overview of AdTexts for all product groups
The only difference is that when creating the AdText at the level of the entire organization (point 2), PPC Bee will ask you which product group you want to create it for.
Select the tab for AdTexts settings. In the yellow box on the right, select whether you want to create a classic short AdText or an expanded AdText.
After clicking you get to the already well-known settings of your AdText. Once you are done with it, confirm by the “Create generator template” button.
The AdText template is now created.
How to create a template from an existing AdText and where can you find all your templates
In the overview of your AdText, select Create (AdText) from a template, as shown in the picture.
Then select the product group to create a new AdText from a template:
You get to the overview of all your templates.
In the All Generators tab you will find all the templates within all the organizations to which you have access as a user.
• In the My Templates tab you will find all the templates within the organization which you are active in.
Ad1) You can sort the names of templates in ascending or descending alphabetical order using the up and down arrows.
Ad2) There is a preview of a template with variables available.
Ad3) Or select “Data”, if you are wondering how your AdText will look with specific data (to insert other values just click on Reload.
Ad4) Information under the AdText is used to check the accuracy of the data feed. If you choose a template with variables in the AdText and you want to use it for a particular product group based on “X” data feed, logically, you can only use the template with variables from the “X” data feed without modifications.
Ad5) Select the template you wish and click “Apply”.
You can subsequently edit the template go directly to the “Create AdText” button.
The second option is to click on “Create Generator Template” and thereby create a new template (perhaps with minor modifications) from the selected template.
We are going to continue in this simplification process, templates will grow in different places of the application. Let us know how you like working with the AdText templates. We cannot improve and fulfill your other wishes without your feedback. Thank you!
Last week, we and our clients held the very first meeting from a planned series of events—PPC Bee Partner Talks. The pros running Heureka.cz were invited to the first Partner Talk which offered an interesting program spanning an entire afternoon.
Do you need to create PPC campaigns for searches that involve a large number of product or service variations? You can with PPC Bee — but you need to have a data feed at the ready. You’re in luck as data feeds are the subject of this article. We often encounter clients who’d like to use PPC Bee but don’t have any such data feed or aren’t even aware what it even is.