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Remove irrelevant or too generic keywords from your campaigns using Tuner

PPC Tuner currently consists of two models. Based on Google Ads reports, it can recommend which keywords to remove from your campaigns, or which negative keywords to add to them. Today, we will focus on the first model in more detail.

By Michaela ZákopčaníkováMar 30, 2020 | 5 mins read

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#15 PPC Na Stojáka: PPC Automation for Travel Agencies

Early in March, we attended the 15th PPC na stojáka. Unlike the usual events in this popular series held in Brno, this one had a slightly different format. There were more speakers and the talks alternated with workshops. The overarching theme was “No two conversions are created equal”.

By Petra PacákováMar 19, 2020 | 10 mins read

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PPC Bee introduces Feed Mapping for SMART Display campaigns

There are more and more types of campaigns in Google Ads bearing the name ‘SMART’. Furthermore, such campaigns are increasingly common and more dominant in PPC accounts. Which is why you can now set not only SMART Shopping campaigns in PPC Bee, but also SMART Display campaigns. We’re going to show you how to get as much out of them as possible.

By Petra PacákováMar 6, 2020 | 7 mins read