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Dotidot
7 most common feed management errors and how to fix them
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Managing product feeds can feel complicated, especially when you have to handle many feeds for different channels. Mistakes happen, but the good news is that most of them can be avoided if you know what to look out for.
Automation
PPC
Pmax automated: Segmenting bestsellers for even better sales
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Your bestselling products already have a significant advantage: your audience loves them. However, there may still be untapped opportunities. By segmenting your bestsellers and launching separate campaigns, you can significantly boost their sales. Here’s how to make it happen.
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Latest Stories
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Discover the core principles of performance marketing, automation, and feed management from our marketing experts.
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Automation
PPC
Pmax automated: Give your products the last chance with Underperformers campaign
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Optimizing your PPC at the product level is key not only for Performance Max campaigns but for all campaigns. It breaks down performance to the finest details. While most products generate sufficient performance, some may not. And they deserve to get another shot.
Data & Feeds
PPC
Using SEO to improve your product's performance
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Many marketers view SEO and PPC as separate disciplines, but in reality, they share many similarities and can work together to drive better results. Both strategies aim to increase the visibility of your content, services, or products in search engine results. As performance marketers, we can use key SEO techniques to boost the effectiveness of our campaigns. How?
Automation
PPC
Pmax automated: Boost new product success with a dedicated campaign
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One of the most effective Performance Max strategies is launching a dedicated campaign for new products. This approach gives your products the spotlight they need, setting the foundation for strong future performance.
PPC
Google Performance Max in 2025: What’s Coming Next?
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Over the past few years, Google has been steadily giving more control back to PPC specialists, and 2025 will be no exception. While AI now plays a bigger role in content creation, Google is also making Performance Max less of a black box by introducing more customization options.
Automation
PPC
Pmax automated: Segmenting bestsellers for even better sales
arrow-increase
Your bestselling products already have a significant advantage: your audience loves them. However, there may still be untapped opportunities. By segmenting your bestsellers and launching separate campaigns, you can significantly boost their sales. Here’s how to make it happen.
Data & Feeds
Dotidot
7 most common feed management errors and how to fix them
arrow-increase
Managing product feeds can feel complicated, especially when you have to handle many feeds for different channels. Mistakes happen, but the good news is that most of them can be avoided if you know what to look out for.
Automation
PPC
Pmax automated: Structuring campaigns for maximum ROAS performance
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In this guide, we explore a powerful ROAS-based strategy for Performance Max campaigns, showing how to prioritize your best performing products over others. This strategy allows you to squeeze the maximum of their potential in ad systems.
PPC
Marketing Strategy
Get ready. Prepare your campaigns for Black Friday and Cyber Monday
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PPC specialists usually start campaigns slowly and improve them over time. But Black Friday is different. You only have between 24 and 120 hours to make the most of this short, busy shopping period. In this article, we will share advanced tips on how to get the best results during Black Friday and Cyber Monday.
Automation
PPC
Pmax automated: How to revive zero-click products and turn them into gold
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One of the things you need to know about your product is how they perform. While many specialists try to boost the spotlight of the best performing products, there could still be hidden potential in those without clicks or impressions.
Automation
Data & Feeds
Pmax automated: Boosting ROI with a “profit margin” Performance Max campaign structure
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Most of you will agree that Performance Max campaigns work smoothly. But do they really bring MAXimum results as it's stated in their name? There is much more potential you can discover only by changing your approach.
Analytics and Insights
PPC
How to fix (organic) and (not set) generic campaign names in Google Analytics 4
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Have you noticed that your GA4 reports aren't displaying campaign names correctly? Instead, a significant portion of traffic, purchases, and value might be attributed to "(organic)" and "(not set)" campaign names. Here's how you can easily resolve this issue.
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